Wednesday, October 30, 2019

Syscos BI Implementation Issues Case Study Example | Topics and Well Written Essays - 1250 words

Syscos BI Implementation Issues - Case Study Example The author of the paper states that Sysco is a highly decentralized business with more than 100 independently operating companies (McAfee and Wagonfeld, 2). As a result, each company enjoyed a considerable level of autonomy. In addition, each operating company used to prepare its own profit and loss statements. However, there are more issues that make the implementation of the program difficult. Firstly, the cost of implementation of the BI system is to be shared by independent companies. However, most of these companies have their own such systems already in force. Thus, forcing these companies to pay for the new system is a difficult task. Still, it becomes necessary to change the system as most companies have software and hardware which are totally different from each other. Even the companies with the same core application have it configured differently (McAfee and Wagonfeld, 2). Thus, the information loaded by different companies is totally different from each other. For example , if two companies deal with the same customer, the customer information they collect will entirely be different. So, it becomes a difficult task for Sysco to analyze as to what meaningful data can be extracted from the central data warehouse they create. In other words, data integration is going to be a headache for the company. Yet another serious issue lies with training employees to use the program effectively. In addition, it is yet to ascertain as to what extent the data produced by the BI will be suitable for the company’s operation (McAfee and Wagonfeld, 10). In addition, the company would take a long time to get used to the software and hence the huge amount spent up-front will not be returned in short term. 2. The decision to answer two questions initially Initially, Sysco decided to have the software answering two questions. Both the questions were exactly futuristic in nature unlike the kind of information that would only reveal the past performance. The first que stion considered was as what new products could be sold to each customer. It is possible for the BI to analyze the purchasing pattern of each customer and predict what products best suit each customer (McAfee and Wagonfeld, 8). The second question considered the list of customers who were likely to leave the company (9); a question that certainly has futuristic value in the performance of a company. The answers to these questions could be used by both the independent companies and the headquarters alike for analysis and further development. In addition, the main objective of Sysco was to pay close attention to its customers, (9) and for that purpose, the answers to these questions were satisfactorily sufficient. In addition, Sysco did not want to use the software for more purposes in the beginning because they wanted to give the employees enough time to get used to the software and to understand its effectiveness. Business Objects supported the adoption of these two questions becaus e the questions were the most effective ones to show the practical usefulness of the BI software. Moreover, the information available from these questions were readily useful for the top management at the headquarters and the independent companies and well within the purview of the customer intelligence analytic applications they developed (McAfee and Wagonfeld, 9). As far as tradeoffs are concerned, they are plenty in number.  

Monday, October 28, 2019

Dominating the poem Essay Example for Free

Dominating the poem Essay Ode to Nightingale is an antithesis of life and death, with death very much dominating the poem (Keats suffered from tuberculosis, and his description of men suffering in Ode to a Nightingale could indicate that he himself was in great pain when he wrote the poem), whereas The Prelude describes a conflict between man and nature, and Ode to Autumn is simply admiring an aspect of nature. However, Keats and Wordsworth both allude to ideals expressed in the philosophical viewpoint Romanticism. Wordsworth thought that the individual could understand nature without society or civilisation, and this is the stance that he takes in The Prelude. The metaphor of a single person in a boat in the middle of a huge lake represents one person in isolation from society. The mountain that towers over the person in the boat represents the raw power of nature, so much more powerful than a mere human (a Romantic ideal is that nature comes first, while people and their thoughts and activities come second. Wordsworth takes it to extreme in The Prelude with his descriptive comparison of the huge peak, black and huge and the little boat. The imagery comes across very vividly in the poem, and man seems insignificant when compared with the huge and mighty forms, that do not live like living men.) Keats also expresses his idea of the power of nature, but from a different viewpoint. He does not see nature as raw, wild power that is a colossus compared with trivial humans. He instead regards nature as a friend in suffering (in Ode to a Nightingale: Now more than ever it seems rich to diewhile thou art pouring thy soul abroad) and as a thing with its own magic (Ode to Autumn: Where are the songs of Spring?Think not of them, thou hast thy music too) In Ode to a Nightingale Keats also sees the nightingale as a thing of immense spiritual power, something so powerful that it can trigger his imagination and send him into a fantasy world of verdurous glooms and winding mossy ways where he can forget his pain for a short while, even though afterwards he is forced to realise that his poetry cannot help him escape his pain permanently (the fancy cannot cheat so well as she is famd to do, deceiving elf.) This is another similarity which the two writers share: they both describe spiritual experiences that have happened to them. Wordsworth describes the effect that the view of the megalith mountain had on him (but after I had seen that spectacle, for many days, my brain worked with a dim and undetermined sense of unknown modes of being) and describes his feelings of solitude and blank desertion that were a trouble to his dreams. Keats uses a lot of very entrancing imagery (soft incense, embalmed darkness, pastoral eglantine, musky rose, full of dewy wine and murmurous haunt of flies all create a very clear picture of the fantasy world Keats has conjured up in his imagination, influenced by the song of the nightingale) and emotive language (the poem is full of exclamations such as Away!, Adieu! and Folorn! that seem almost like laments, especially in the case of thou wast not born for death, immortal Bird!) in Ode to a Nightingale, succeeding in drawing the reader into an bond with his thoughts where they can see, hear and smell everything that Keats is experiencing. This sort of empathy through poetry is very difficult to achieve, though Keats also manages it in Ode to Autumn through his descriptions of season of mists and mellow fruitfulness. Keats does not reflect much on his experience in Ode to a Nightingale, except only to wonder was it a vision, or a waking dream?Do I wake or sleep? However, this last question lets the reader themselves reflect on the meaning of the nightingale (though throughout the poem the references to easeful death and Darkling make it obvious that the bird symbolises death.) Keats and Wordsworth have widely different styles of writing. Their poems greatly differ in language form and structure, especially between Wordsworths simple language and Keats traditionally embellished diction. However, both poets have had troubled times in their lives, and their poems (Ode to a Nightingale and The Prelude) reflect this. They both portray their spiritual encounters with nature as having had a great effect on them, which is in keeping with the Romantic ideals of nature and spirituality. They also express their Romantic views of nature as a source of power, though they have different views on the type of power that nature possesses.

Saturday, October 26, 2019

Radcliffe Summer Travel Grant Recipient Essay -- Social Services Educa

Radcliffe Summer Travel Grant Recipient 1. Personal Statement: I was sitting in Au Bon Pain the other day, trying to read a book for class, but happy for the distraction. Rick plopped himself down in the chair across the table. I hadn't seen him in almost a year. I had thought maybe things were going better for him. He soon told me differently. He was on the streets again. I knew it wouldn't be long before he was back at our shelter. I have now been working at the University Lutheran Church homeless shelter for two and a half years. I began as a volunteer, working the overnight shift, and have recently taken on the position of director. I spend a lot of time running around, making sure that each guest has dinner, a towel, a dry pair of socks. I make the time to sit down, to talk with guests. We think together about ways to secure permanent housing; we work on resumà ©s and interviewing strategies. About three weeks ago, Bill told me that he was ready to shoot his sister's boyfriend in the knee caps; his friend was to deliver him the gun the next day. We spent almost two hours talking through the possible consequences of his plan of action. The University Lutheran Church homeless shelter is the only student-run shelter in the country and it is completely staffed by volunteers. We are constantly revising our programs and are also now in the process of remodelling the shelter space with support from the church and grants from the Greater Boston Housing Authority. We spend a good part of each weekly meeting discussing the ways in which other shelters function and how we might adapt some of these ideas to our specific services. These comparative investigations allow us to build on previous experiments in services for the ... ...ge I would gain in this process would enable me to further my commitment to creating possibilities for efficient and effective social services. 2. Budget, Other Funding Sources: Budget (at IR £1.58 = US$1) A. Estimated Costs Travel: Toronto-Dublin-Toronto US$ 646.00 (student discount) Bike purchase US$ 50.00 Room and Board: Youth Hostel, with kitchen (three weeks) US$ 464.52 Food (three weeks) US$ 168.00 Additional expenses (laundry, newspapers, etc.) US$ 50.00 TOTAL US$ 1378.52 B. Resources Available From employment as Counselor for Harvard 25th Reunions US$ 425.00 Savings from term-time employment US$ 150.00 TOTAL US$ 575.00 C. Total Requested Under this Fellowship Estimated Costs - Resources Available = US$ 803.52 Other Funding Sources I am also applying for the following sources of funding: Harvard College Research Program

Thursday, October 24, 2019

Corporation Responsibility and Ethics

Corporation can be explained as an association of individuals, created by law or under authority of law, having a continuous existence independent of the existences of its members, and powers and liabilities distinct form those of its members. The corporation may exist for the purpose of profit or non profit oriented. By the early 18 century, corporations are owned and control by government authorities. At the late 18 century, the old economic policies and theories are eliminated with the work of Adam Smith and other economists.And the corporations are transformed from being government affiliated entities to public and private economic entities. The main two ideas behind this transformation was that a business corporation should not be directly tied to any public policies, and the corporation is a by-product of the people’s right of association, not a gift from the state. However, with the given freedoms, they still exist within the legal system and considered as legal person, who has morally responsible for their actions. These morale responsibilities are classified as narrow and broader view.Narrow view primarily concerns for the interest of shareholders, obligation to other stakeholders are evaluated within the range of satisfied demand implied by shareholders. Whereas, broader view mainly concern for the stakeholders with all those affected by the corporation’s action, shareholders represent only one set of multiple responsibilities that are weighed in decisions. Though, the specified statements in a question â€Å"corporation’s obligation to their stakeholders comes before its obligations to the rest of society† were construed narrowly to cover only the shareholders interest.The main economist who supports the narrow view of corporative responsibilities was Milton Friedman. The Milton Friedman (1970) in an influential article argued that when corporate manager are consideration was given for social responsibilities to influence their decisions, they are violating the obligations to the corporation’s owners. He believes that only employees of the corporations have a responsibility to meet desired requirements of its owners.The desired requirements are in most case to maximizing the wealth of the organization. He argues by saying â€Å"if we wish we can refer to some of these responsibilities as ‘social responsibilities. ’ But in these respects he is acting as a principal not an agent; he is spending his own money or time or energy, not the money of his employers or the time and energy he has contracted to devote to their purposes. If these are ‘social responsibilities,’ they are the social responsibilities of the individual, not the business.†Further Friedman’s added â€Å"the situation of the individual proprietor is somewhat different. If he acts to reduce the returns of his enterprise in order to exercise his ‘social responsibility,’ he is spen ding his own money, not someone else’s. If he wishes to spend his money on such purposes that is his right and I cannot see that there is any objection for doing so. † Friedman’s interpretation towards corporative responsibilities are seems too narrow to accept and adopt in today’s business environment.Business Corporation’s who stick with those narrow view become a challenge to sustain in a competitive market economy. In today’s business environment, public expectations towards the business organizations are high and it becomes a basic requirement for the organization to fulfill those expectations to building positive corporative images and sustainable relation to achieving economic results. To justify my argument I have used narrow and broader view of corporative responsibility theories and some success stories.2. THE NARROW VIEW OF CORPORATIVE RESPONSIBILITYThe narrow view theorist believes that honoring commitments to shareholders is more valuable than responding to the demands of other stakeholders. Such theories includes; pure marketplace ethics, libertarian marketplace or shareholder theory, and social marketplace ethics. The theories and examples are explained as follow;2.1 PURE MARKETPLACE ETHICSPure marketplace ethics theory believes that there is no such way to generate money. If it is good in economically than it is good in ethically. When it comes to money there is no right and wrong, everything is ethical. The theory is egoist approach to produce profit, not considered social and environmental initiatives.2.2 LIBERTARIAN MARKETPLACE / SHAREHOLDER THEORYAdam Smith, Milton Fridman, and Friedrich Hayek, are the main economists who follow Libertarian marketplace theory or shareholders ethical theory. The theory suggests what’s good ethically is doing well economically within the law. The theory stands that organization made up for the motive of profit,  social responsibilities can be handled by non-pr ofit organizations in the area of concern or respective government authorities. Many economists have been criticizing Adam Smith and Milton Fridman argument on social responsibility.2.2 SOCIAL MARKETPLACE ETHICSShareholder theory and social marketplace ethics theory is very much similar. Unlike shareholder theory, it highlighted the social responsibility in some extent. However, their view in social responsibility as economic wealth that employee get, since the organization is effective to generate profit. They believe that individual employees work hard to get maximum profit for the organization than employees do affect their social welfare. This theory also criticized many economists by questioning what extent does society as a whole benefit when improving employee’s welfare. There is one interesting case â€Å"Coca-Cola and Water Use in India† as the implication of this narrow view.In March 2004, Coca-Cola company in Karala state in India was shut down because of fa rmers and community claim that high utilization of water by Coca-Cola crates sever water shortages and polluting the groundwater and soil, this could destroying farms by draining them out completely. There are many allegations against the Coca-Cola Company. Such as health effects, poor environmental consideration, monopolistic business practices, and questionable labour practices.3. THE BROADER VIEW OF CORPORATIVE RESPONSIBILITYThe broader view theories suggest that aggregated demands of stakeholders are more valuable than honoring commitments to shareholders. Such theories include; shared value theory, stakeholder theory, progressive corporate social responsibility, and sustainability theories. These theories are explained in detail as follow;3.1 SHARED VALUE THEORYMichael Porter and Mark Kramer (2011) proposed Shared value theory, in his theory of corporative responsibility states that the purpose of any business entity is to pursue profits, to do that organization also requires t o value social and environmental welfare. When organization pursues wealth it’s necessary to engage with the social and environmental. The core vales of this theory is respect for laws, regulations and commonly accepted codes for  operation, social and environmental welfare hold autonomous value independent of bottom line concern, but are pursued only within the profit making operation, only insofar as they create profit.Such example of shared values includes Nestle, Nespresso combines a sophisticated espresso machine with single-cup aluminum capsules containing ground coffees from around the world. The product offers quality, convenience and the environmental blight of mountains of spent aluminum pods. To get reliable supply of specialized coffees is extremely challenging for the Nestle. The coffees are grown by small farmers in poor rural areas of Africa and Latin America, who are trapped in a cycle of low productivity, poor quality, and environmental degradation that lim its production volume.To address these issues, Nestle redesigned procurement. It worked intensively with its growers, providing advice on faming practices, guaranteeing bank loans, and helping secure inputs such as plant stock, pesticides, and fertilizers. Nestle established local facilities to measure the quality of the coffee at the point of purchase, which allowed it to pay a premium for better beans directly to the growers and thus improve their incentives. Greater yield per hectare and higher production quality increased growers’ incomes, and the environmental impact of farms shrank.Meanwhile, Nestle’s reliable supply of good coffee grew significantly. Shared value was created. Nestle’ found a societal need-poverty in rural coffee producing areas and developed a two sided initiative, anti-poverty and improve coffee supply. This theory has some negative and positive point of views, such as the theory accepts that the organization main intention should be inc reasing profit, and social responsibility implies when organization are profitable.3.2 SUSTAINABLE THEORYJohn Elkington (1997) in his book of Cannibals with Forks: Triple Bottom line of 21st Century Business. He described that corporative responsibility lies with the stakeholders rather than shareholders. This theory suggests businesses hold three principle obligations to produce sustainable results, which are social, environmental and economic fields. Each of the three values is pursued autonomously and businesses should tabulate and present results for each of the tree categories individually. Economic Sustainability: the traditional accounting concept of profit was eliminated in sustainability theory. In a sustainable framework, the â€Å"profit† is considered as the maximum benefit enjoyed by the society as whole.Social sustainability: Corporative responsibility lies to the fair and beneficial practice towards the labour and the community. The theory highlighted that no i ndividual within the community will be neglected. Economics in a metropolitan area, a reality where all executives are hauling down millions a year ultimately becomes unsustainable when other workers can no longer afford to live near the city and so aren’t available to do the supporting work necessary to keep the executives going.Humanity: political unrest and violence may erupt in regions or entire countries where a society’s health concentrates in a narrow demographic. (The fair trade movement may be understood as expression or sustainability in both economic and human senses.) Environmental sustainability: Environmental sustainability requires stewardship of our natural surroundings; use balanced by preservation to enable continued use. A brewery dripping industrial waste into the soil fails the test of sustainability when the toxins infiltrate the water table and poison the groundwater the brewery needs to make its beer.3.3 CORPORATE SOCIAL RESPONSIBILITYArchie B. Carroll theory of Corporate Social Responsibility (CSR) highlighted four kinds of social responsibilities. Which are economic viability, compliance, doing right be fair and support community welfare. These corporative responsibilities are considered as values. These four categories are explained as follow. Economic Responsibilities: A narrow view theory suggests that business entities are created primarily for profit motives. CSR suggest business is considered as basic economic unit in the society where its role was to produce goods and services that consumer desired with the acceptable profit.The old idea of profit motive was changed into a notion of maximum profits. Legal Responsibility: Corporative Social Responsibility theory suggests the business should operate under the legal framework. Ethical Responsibility: Ethical Responsibilities represents ethical norms fairness and justice, ethical responsibilities embrace those activities and practices that are prohibited by societal m embers even though they are not codified into law. It also includes those standards, norms, or expectations that reflect a concern for what consumers, employees,  shareholders, and the community regard as fair, justice or keeping with the respect or protection of stakeholder’s moral rights. Imperial Sugar Company can be a good example of CSR, the entire company was burn to ground, but the John Sheptor, CEO decided to maintained employees payroll through the reconstruction process.3.4 STAKEHOLDERS THEORYThe most vital contribution for the broader view of corporation obligation and their ethical responsibilities was highlighted in the Stakeholders theory. The theory suggests businesses are fundamentally obligated to respect the rights and welfare of all those affected by its operations. The obligations are identical in kind, though they may very in degree. The key values of this theory are the welfare of all those individual and organizations affected by the business. (Cardin al stakeholders typically include: shareholders, workers, customers, suppliers and community taken to incorporate broader humanistic and environmental concerns).The main responsibilities are stakeholders’ interests are acknowledged and respected when making decisions: the interests are weighed alongside and according to the same logic as obligations traditionally associated with shareholders (profit) interests. As opposed to the idea that a business is first an economic entity that operates in society and so acquires broader responsibilities, the idea here is that a business is fundamentally a social and ethical operation, and economic activity is only one facet of its existence. The theory starts with a business and looking out into the world to see what obligations the organization exist, stakeholder theory starts in the world. it recognizes those individuals and groups who will be affected by or affect the company’s actions and ask; what are their legitimate claims on the business?What rights do they have with respect to the company’s actions? What kind of responsibilities and obligations can they justifiably impose on the business? One of the most important and well known examples of stakeholder’s theory is embedded in the Mexican Constitution. When the indigenous people overthrew the Spaniards and claimed independence in the early 19th century, what they especially detested were the absentee landlords. The Spanish owned the farm lands, but lived in the cities, leaving locals to do the work.As a response to the indignation, the new constitution stipulated that those who work the land own it. Ownership and  control over land, in other words, is not guaranteed through time. Instead, it depends on the extent of ou personal interaction with the soil. Legal ownership would be like that: essentially owned by those who are affected by it. (Note: Contemporary reality has faced modification of the Mexican constitution. Still, in the pr ovinces people are reluctant to rent properties for long terms because courts away from the capital occasionally recognize the original, institutional stipulation.)4. CONCLUSIONMy argument is totally against the statement of â€Å"Corporation’s obligation to their stakeholders comes before its obligations to the rest of society†. I don’t believe corporation obligation comes prior to their stakeholders, because the corporation is exists because of their stakeholders. Without stakeholders support it is difficult to keep up the business. Such example can be Indian Coca-Cola Company.

Wednesday, October 23, 2019

Wyatt Earp

MBA 660 Production and Quality Management IKEA Case Sonal Gadre 05/04/10 1. What are IKEA’s competitive priorities? IKEA’s competitive priorities are price and design. They want to develop products that are cheap in price, and yet good in quality. They apply logic from the way they develop their products, to the way it is presented to the customers. 2. Describe IKEA’s process for developing a new product. IKEA’s process for developing a new product is to produce cost effective products that are good in quality and the information about the way the Trofe mug was developed conveys that. A team consisting of designers, product developers and purchasers get together to discuss ways to manufacture the product at the lowest cost possible. 3. What are additional features of the IKEA concept (beyond their design process) that contribute to creating exceptional value for the customer? Additional features of the IKEA concept that contributes to adding value to the customer includes its relationship with suppliers, distribution and logistics, and customer service in their stores. IKEA keeps costs low and offers good quality products. IKEA tries to reduce their prices every year. Going green is the mantra adopted by the company along with ethics which believe in no child labor. The logistics and the way their products are packed to the way they are stored is remarkable. Providing an on-site day care and a cafe makes the shopping experience good for children and their parents, to the way they display their products. The products are packed in such a way that customers can load them in the cars or u-hauls and transport them to their homes or offices. A customer is satisfied after viewing the product they have assembled. 4. What would be important criteria for selecting a site for an IKEA store? The important criteria for selecting a site for an IKEA store would be easy access to the store not just for the customers, but also for suppliers and transporters. The close proximity to ports, roads and rail transport could also be important criteria.

Tuesday, October 22, 2019

Draft, Develop, and Organize a Descriptive Paragraph

Draft, Develop, and Organize a Descriptive Paragraph Once you have settled on a topic for your descriptive paragraph and collected some details, youre ready to put those details together in a rough draft. Lets look at one way of organizing a descriptive paragraph. A Three-Step Method for Organizing a Descriptive Paragraph Heres a common way of organizing a descriptive paragraph. Begin the paragraph with a topic sentence that identifies your prized belonging and briefly explains its significance to you.Next, describe the item in four or five sentences, using the details that you listed after probing your topic.Finally, conclude the paragraph with a sentence that emphasizes the personal value of the item. There are various ways to organize the details in a descriptive paragraph. You may move from the top of the item to the bottom, or from the bottom to the top. You may start at the left side of the item and move right, or go from right to left. You may start with the outside of the item and move in, or go from inside to out. Choose the one pattern that seems best suited to your topic, and then stick to that pattern throughout the paragraph. A Model Descriptive Paragraph: My Tiny Diamond Ring The following student paragraph, titled My Tiny Diamond Ring, follows the basic pattern of topic sentence, supporting sentences, and conclusion: On the third finger of my left hand is the pre-engagement ring given to me last year by my sister Doris. The 14-carat gold band, a bit tarnished by time and neglect, circles my finger and twists together at the top to encase a small white diamond. The four prongs that anchor the diamond are separated by pockets of dust. The diamond itself is tiny and dull, like a sliver of glass found on the kitchen floor after a dishwashing accident. Just below the diamond are small air holes, intended to let the diamond breathe, but now clogged with grime. The ring is neither very attractive nor valuable, but I treasure it as a gift from my older sister, a gift that I will pass along to my younger sister when I receive my own engagement ring this Christmas. An Analysis of the Model Description Notice that the topic sentence in this paragraph not only identifies the belonging (a pre-engagement ring) but also implies why the writer treasures it (. . . given to me last year by my sister Doris). This kind of topic sentence is more interesting and revealing than a bare announcement, such as, The belonging I am about to describe is my pre-engagement ring. Instead of announcing your topic in this way, focus your paragraph and gain the interest of your readers with a complete topic sentence: one that both identifies the object youre about to describe and also suggests how you feel about it. Once you have introduced a topic clearly, you should stick to it, developing this idea with details in the rest of the paragraph. The writer of My Tiny Diamond Ring has done just that, providing specific details that describe the ring: its parts, size, color, and condition. As a result, the paragraph is unifiedthat is, all of the supporting sentences relate directly to one another and to the topic introduced in the first sentence. You shouldnt be concerned if your first draft doesnt seem as clear or as well constructed as My Tiny Diamond Ring (the result of several revisions). Your aim now is to introduce your belonging in a topic sentence and then draft four or five supporting sentences that describe the item in detail. In later steps of the writing process, you can focus on sharpening and rearranging these sentences as you revise. NEXT STEPPractice in Organizing a Descriptive Paragraph REVIEWSupporting a Topic Sentence with Specific Details ADDITIONAL EXAMPLES OF WELL-ORGANIZED DESCRIPTIONS Model Descriptive ParagraphsModel Place Descriptions: Four Descriptive ParagraphsJoseph Mitchells Place Description: McSorleys SaloonWillie Morriss Descriptive Narrative RETURN TOHow to Write a Descriptive Paragraph

Monday, October 21, 2019

The Supreme Court Case of Gibbons v. Ogden

The Supreme Court Case of Gibbons v. Ogden The case of Gibbons v. Ogden, decided by the U.S. Supreme Court in 1824, was a major step in the expansion of the power of the federal government to deal with challenges to U.S. domestic policy. The decision confirmed that the Commerce Clause of the Constitution granted Congress the power to regulate interstate commerce, including the commercial use of navigable waterways.   Fast Facts: Gibbons v. Ogden Case Argued: February 5- February 9, 1824Decision Issued:  March 2, 1824Petitioner:  Thomas Gibbons (appellant)Respondent:  Aaron Ogden (appellee)Key Questions: Was it within New York State’s rights to issue laws regarding navigation within its jurisdiction, or does the Commerce Clause give Congress authority over interstate navigation?Unanimous Decision: Justices Marshall, Washington, Todd, Duvall, and Story (Justice Thompson abstained)Ruling:  As interstate navigation fell under interstate commerce, New York could not interfere with it, and the law was therefore invalid. Circumstances of Gibbons v. Ogden In 1808, the state government of New York awarded a private transport company a virtual monopoly to operate its steamboats on the state’s rivers and lakes, including rivers that ran between New York and adjoining states. This state-sanctioned steamboat company granted Aaron Ogden a license to operate steamboats between Elizabethtown Point in New Jersey and New York City. As one of Ogden’s business partners, Thomas Gibbons, operated his steamboats along the same route under a federal coasting license issued to him by an act of Congress. The Gibbons-Ogden partnership ended in dispute when Ogden claimed that Gibbons was undercutting their business by unfairly competing with him. Ogden filed a complaint in the New York Court of Errors seeking to stop Gibbons from operating his boats. Ogden argued that the license granted to him by the New York monopoly was valid and enforceable even though he operated his boats on shared, interstate waters. Gibbons disagreed arguing that the U.S. Constitution gave Congress the sole power over interstate commerce. The Court of Errors sided with Ogden. After losing his case in another New York court, Gibbons appealed the case to the Supreme Court, which ruled that the Constitution grants the federal government the overriding power to regulate how interstate commerce is conducted. Some of the Parties Involved The case of Gibbons v. Ogden was argued and decided by some of the most iconic lawyers and jurists in U.S. history. Exiled Irish patriot Thomas Addis Emmet and Thomas J. Oakley represented Ogden, while U.S. Attorney General William Wirt and Daniel Webster argued for Gibbons. The decision of the Supreme Court was written and delivered by America’s fourth Chief Justice John Marshall. â€Å". . . Rivers and bays, in many cases, form the divisions between States; and thence it was obvious, that if the States should make regulations for the navigation of these waters, and such regulations should be repugnant and hostile, embarrassment would necessarily happen to the general intercourse of the community. Such events had actually occurred, and had created the existing state of things.†Ã‚  - John Marshall - Gibbons v. Ogden, 1824 The Decision In its unanimous decision, the Supreme Court ruled that Congress alone had the power to regulate interstate and coastal trade. The decision answered two pivotal questions about the Constitution’s Commerce Clause: First, exactly what constituted â€Å"commerce?† And, what did the term â€Å"among the several states† mean? The Court held that â€Å"commerce† is the actual trade of commodities, including the commercial transportation of commodities using navigation. Also, the word â€Å"among† meant intermingled with† or cases in which one or more states had an active interest in the commerce involved. Siding with Gibbons, the decision read, in part:   If, as has always been understood, the sovereignty of Congress, though limited to specified objects, is plenary as to those objects, the power over commerce with foreign nations and among the several states is vested in Congress as absolutely as it would be in a single government, having in its constitution the same restrictions on the exercise of the power as are found in the Constitution of the United States. The Significance of Gibbons v. Ogden   Decided 35 years after the ratification of the Constitution, the case of Gibbons v. Ogden represented a significant expansion of the power of the federal government to address issues involving U.S. domestic policy and the rights of the states. The Articles of Confederation had left the national government virtually powerless to enact policies or regulations dealing with the actions of the states. In the Constitution, the framers included the Commerce Clause in the Constitution to address this problem. Though the Commerce Clause gave Congress some power over commerce, it was unclear just how much. The Gibbons decision clarified some of these issues. John Marshall’s Role In his opinion, Chief Justice John Marshall provided a clear definition of the word â€Å"commerce† and the meaning of the term, â€Å"among the several states† in the Commerce Clause. Today, Marshall’s is regarded as the most influential opinions concerning this key clause.​ ... Few things were better known, than the immediate causes which led to the adoption of the present constitution ... that the prevailing motive was to regulate commerce; to rescue it from the embarrassing and destructive consequences, resulting from the legislation of so many different States, and to place it under the protection of a uniform law.†- John Marshall- Gibbons v. Ogden, 1824 Updated by Robert Longley

Sunday, October 20, 2019

How to Get a Job with a Liberal Arts Degree

How to Get a Job with a Liberal Arts Degree Are you sick of people laughing when you tell them you’re majoring in Sociology or Spanish Literature? â€Å"Oh, ha, good luck finding a  job,† they say, or â€Å"I guess you want to teach, right?† That way of thinking is outmoded, and there’s no need to turn up your nose at a liberal arts degree. You just need to approach it smartly.  Check out the following graphic  that details all you need to know about following your heart when selecting a college major, where it can lead you, and how to find your perfect job even with a liberal arts degree.

Saturday, October 19, 2019

Pfizer- puffery or deception Essay Example | Topics and Well Written Essays - 250 words

Pfizer- puffery or deception - Essay Example However, this does not, in any way, mean that Dr. Robert Jarvik may make assertions about subjects that do relate to, but are not an intrinsic part of what he has discovered. Not all quality products are advertised through celebrities. Keeping that in view, Dr. Robert Jarvik’s claim about the potential utility of Lipitor in lowering cholesterol level is an attempt to decline the market value of other drugs that might be just as useful, if not more, in reducing cholesterol level. 2. Advertisements should be unbiased and rational, and the decision to buy should be left up to the customers to make. Instead of relying on Dr. Robert Jarvik’s name and fame, Pfizer should support its claims with scientific data and evidence. 3. It can not be said whether a company has crossed the line between puffery and outright deception unless one personally uses the product and experiences it. If the product comes up to users’ expectations, its company would have used puffery in adv ertising it. In the other case, there is outright deception in the advertisement.

Friday, October 18, 2019

Bensha Swing Assignment Example | Topics and Well Written Essays - 250 words

Bensha Swing - Assignment Example According to Solis (185), a C major tonality is suggested by the chordal movement other than C Spanish Phrygian- it’s a relative minor f, harmonic or melodic, or its relative major, Aâ™ ­ major. Nonetheless, the song ends on a Dâ™ ­maj7(#11) instead of a C chord- a dislocation which is an attribute of Monk composition (Solis 186). This song was recorded first on the sessions for the album Thelonious Monk Trion by Monk in 1952. Later, it was recorded with Monk as a sideman on Miles Davis and the Modern Jazz Giants album of the Miles Davis. This song was revisited by Monk on his acclaimed 1957 LP Brilliant Corners. Solis (193) asserts that this song was also covered by Rock band, Red Hot Chilly Peppers in the course of their 1989-1990 Mother’s Milk tour renaming their version F.U. and added some lyrics. Sincen then, jazz music has been changing daily with new styles, lyrics and musical instruments being invented and

How can a manager motivate a workforce and what are the major benefits Essay - 2

How can a manager motivate a workforce and what are the major benefits of this to a company - Essay Example The paper tells that benefits of the motivated workforce are immense because they need least supervision, efforts and guidance to get best out of them. Motivated workforce helps produce quality goods and efficient services. They learn quickly with fewer efforts on their training. They make fewer mistakes and tend to resolve conflicts quickly. Motivated workforce makes favorable impact on customers and exhibit minimal resistance to change. Away back in 1943, Abraham Maslow's theory explained about 'hierarchy of needs' of the people and that stood to the test of time during the time. A few years later, in 1960, Douglas McGregor proposed his Theory Y – opposing the Theory X, in which he acknowledged and recognized self-motivated people when given a proper environment and freedom to accomplish the given task. In fact, much of the motivational theories of later period find their roots in the Theory Y of Douglas McGregor. Financial incentives do play a role in motivating workforce t o a certain extent but not always, especially during economic downslide, managers’ hands are mostly tied to providing financial incentives and they need to develop other means that can create the motivating workforce in good and bad times. Steve Jobs, though he himself was a tough taskmaster, could inspire thousands of employees to accomplish the task with zeal and vigor. Perhaps, Steve Jobs provided most inspirational leadership to the workforce at Apple through his own commitment and dedication and ability to provide solutions to the problems. Walter Isaacson states that Jobs used to motivate employees to accomplish that at first hand appeared impossible. He states, "Jobs once pushed an engineer to accelerate a Macintosh's boot-up time, even after the employee explained why it would be impossible. In response, Jobs asked, "If it would save a person's life, could you find a way to shave 10 seconds off?" and calculated the overall time spent waiting for Macs to start up aroun d the world every year. Within a few weeks, the engineer reduced the boot-up time by 28 seconds". Thus, manager or leader’s inspirational role can do wonders in motivating employees. Nonfinancial Factors – a Key to Motivation The Institute of Leadership & Management (ILM) based at the UK conducted a survey to find how organizations, employees, and managers in the UK feel about the various motivating factors in current times. The survey discovers that intrinsic factors such as recognition, praise are weighed highly as motivating elements over extrinsic factors such as financial rewards, performance bonuses. Key motivating factors that emerge from the survey are better treatment by employer, praise and creating a sense of being valued by the employer. Employee value recognition, support, feedback as the important motivating factors and managers who employ these tools to reward their employees are successful in motivating their workforce for more productive outcomes.

Thursday, October 17, 2019

Hemolysis of Horse Red Blood Cell Essay Example | Topics and Well Written Essays - 500 words

Hemolysis of Horse Red Blood Cell - Essay Example There are factors that contribute to the ability of the solute to pass through the cell membrane. One is the permeability of the cell membrane. Cell membrane is a lipid bilayer which does not allow ions and small hydrophilic molecules to freely pass the membrane (Kimball). Thus, for the sodium chloride, sodium sulfate and D-glucose solution to hemolyze the cell, a dilute solution should be used since this would increase the water concentration in the medium causing osmosis to occur. Another factor that determine membrane permeability is lipid solubility. Generally, low solubility in lipid would mean slower rate of entry to the cell (Crawford). Hydrophilic substances will pass through the membrane slowly. As shown in the results, D-glucose, sodium chloride and sodium sulfate were not able to cause hemolysis, Polarity and molecular size also affect the rate of entry of solute. Most polar molecules are hydrophilic; they cannot easily permeate the membrane (Cell Membrane, 2). Ethanol, propano-1-ol and glycerol, although polar, are small enough to pass through the membrane (Membrane Permeability). Notice that the time of hemolysis increases with molecular size with the glycerol having the longest time. Ammonium chloride was able to hemolyze the cell compared to other salts.

Write two summaries of those two articles Article

Write two summaries of those two articles - Article Example The concept of ‘agency costs’ pertains as to how the owner of a firm structures and manages the respective incentives and compensations so as to encourage the managers to resort to such decisions, which add to the owners interests, in a monitoring scenario vulnerable to uncertainty and imperfection. The article defines agency costs as the monitoring cost incurred by an owner to restrain a manager from harming one’s interests, the resources spent by the manager to assure compliance with the owner’s interests, and the remnant losses. The theory propounded in this paper tends to explain an array of financial questions related to the issuance of preferred stocks, promulgation of audit reports and soliciting the services of auditors by managers, imposition of restrictions on firms by lenders and endorsements of such restrictions by borrowing firms, the choice of capital sources preferred by varied industries, etc. This article happens to be completely theoretical in its scope, methodology, and totally relies on mathematical models to propound a generalized ‘agency theory’. This article presents the finding that the separation of the actual management and ownership in any firm does always lead to the incurring of agency costs. The quantum of these agency costs will proportionally depend on the cost incurred by an owner if one does away with the manager concerned. The kind and magnitude of agency costs also depend on the types of monitoring costs accrued by an owner, the predilection of the concerned managers for monetary or non monetary gains, and the existence of such managers having the ability to maintain a total financial stake in any venture. The agency costs may be nil if an owner does not incur any monitoring costs. Agency costs may again be nil when a manager bears a complete financial stake in the venture one manages. Besides, in a debt scenario the nature and magnitude of agency costs will

Wednesday, October 16, 2019

Hemolysis of Horse Red Blood Cell Essay Example | Topics and Well Written Essays - 500 words

Hemolysis of Horse Red Blood Cell - Essay Example There are factors that contribute to the ability of the solute to pass through the cell membrane. One is the permeability of the cell membrane. Cell membrane is a lipid bilayer which does not allow ions and small hydrophilic molecules to freely pass the membrane (Kimball). Thus, for the sodium chloride, sodium sulfate and D-glucose solution to hemolyze the cell, a dilute solution should be used since this would increase the water concentration in the medium causing osmosis to occur. Another factor that determine membrane permeability is lipid solubility. Generally, low solubility in lipid would mean slower rate of entry to the cell (Crawford). Hydrophilic substances will pass through the membrane slowly. As shown in the results, D-glucose, sodium chloride and sodium sulfate were not able to cause hemolysis, Polarity and molecular size also affect the rate of entry of solute. Most polar molecules are hydrophilic; they cannot easily permeate the membrane (Cell Membrane, 2). Ethanol, propano-1-ol and glycerol, although polar, are small enough to pass through the membrane (Membrane Permeability). Notice that the time of hemolysis increases with molecular size with the glycerol having the longest time. Ammonium chloride was able to hemolyze the cell compared to other salts.

Tuesday, October 15, 2019

Organisational Change Management Essay Example | Topics and Well Written Essays - 2750 words

Organisational Change Management - Essay Example However, as a result of improved technology large number of employees has lost their jobs thus resulting to low household incomes and reduced purchasing power (Thompson and Strickland, 1987). It is important to note that while managers are focused at making changes that will improve the productivity of their firms, employees are not always supporting the changes. Thus, it is the duty of the managers to ensure that their employees are aware of the changes and that they are well informed of the implications of the changes in their organization. This paper critically evaluates the implications of changes that have occurred in D2. Definition D2 is a car manufacturing company based in France. In its effort to attain a high level of profitability, the company has embarked on product innovation, expanding its investment as well as improving the performance of its employees. Changes in economic environment that were as a result of recent economic downturn are major causes of adjustments in t he demand for the company products. Despite the competitive position that the company has achieved, it is struggling to survive. It is on this bases that the company executive board has embarked on an urgent change in its operations. Another notable aspect that makes the company to initiate change is to reduce costs of operations. According to Cooperrider and Dan (2001), high costs of production as well as increased marketing expenses are major causes of reduction in profit. In this regard, companies that are focused at minimizing their costs must make initiatives to change their mode of operations. The need for expanding the production capacity is another key issue that has influenced changes in D2. Despite efforts by managers to ensure that the top management team is aware of the changes, some senior managers have not been informed about the new developments. This may cause resistance since those managers have not been involved in the processes (Weiner, 2000). Taking into consider ation the changes in the Didcot branch, employee’s resistance may also be experienced once the plant is closed. As depicted by the executive board, the closure of Didcot will result to loss of employment for majority of the employees working in the plant. Similarly, there will be less chances of redeploying the employees to other branches in Spain and France. Considering their significant contribution to the company and their efforts to meet the corporate objectives, managers and other employees in the Didcot plant will trigger resistance that may jeopardize the operations of the company (Bramble, 1996). One of the key strategies that the company has adopted in order to attract and maintain customers is product development. Based on the need to relocate its production engineers from Didcot to Blois, the company will also experience a resistance from the engineers who will be reluctant to emulate the change. However, this will not be experienced for a long time since the compa ny has taken initiatives to employ its production engineers thus creating a feeling of job security among the workers. Discovery Changes within an organization such as D2 can be effected in the areas of technology, business location and management among others. My choice for resistance to change is based on the significant negative implications that it can bring to a firm if not effectively addressed by the management team. Based on

Students Responsibility Essay Example for Free

Students Responsibility Essay Before the students start attending college they have to understand that college isnt for everyone. In many major colleges the students could be droped out. One of the ways they could be droped out is if they happen to fail all too many courses in a semester. In the memoir called Unafraid of the Dark by Rosemary Bary. Rosemary who was attending Yale university and was very proud of it, had failed three out of four of the classes that she was taking. According to the Yale university rules three failures result in a automatic drop out. She should have been drop out, but she was saved by her dean who was very wise man and made a deal with 2 of her professors who failed her. He asked the professors to give her a passing grade if she turns in a 6 page report to both of them. She was very happy and excited about the secound chance the dean has give her. She had no excuse of failing the classes, because she had a lot of time, she wasnt bothered by anyone, and didnt have nothing else to do, except work as a part-time baby sitter. She couldnt have blame anyone, but herself, not even her professors. In her secound semester she became more focused, organized, and hard working , as a result she managed to raise her GPA very high and was heading on the right track. Rosemary is just one example of a student who realized how serious a university could be. I am sure that there are many university students who face the same kind of challenges. In the first week of the first semester the student have to realize that they have to be worried more about their academic problems and problems that they face in life. If they dont take their life seriously they wouldnt live a productive life.

Sunday, October 13, 2019

Public Relations Theories Study Marketing Essay

Public Relations Theories Study Marketing Essay 1.0 Introduction Public relations have been acknowledged as a powerful tool in commutations for individuals, groups, organizations and nations to achieve their respected purposes. Whether the purpose is for profit or not, public relations process a key stage that conveys messages between different parties. Individuals even see it as imperative aids for career promotion. For the past couple of centuries ¼Ã…’with the development of public relations techniques have become more and more sophisticated and, in a sense, more manipulative, the profession of public relations has become more important accordingly. As scholars, professionals and consultants explore further into this field; as a result, the theories are applied to multiple contemporary circumstances. Today, Public Relations, as a new and ever-improving profession or academic discipline, have taken on formats including, but not limited to, face-to-face and mediated communications to achieve goals for organizations and how strong relationships put these organizations in a strong competitive business position. In this essay, I will discuss how the Public Relations theories are applied in current environments given in the following three cases: The Case of Queensland floods Organization, in which Queensland volunteers, partnered with boutique PR agent Espresso Communications, launches a website to provide timely information for Queenslanders and establishes communications between people who are willing to help and those who need help; The case of Good Returns 100 Women campaign, which the organization uses pro-bono PR to help raise fund and provide microfinance for poor women in South Asia to start their own business and improve livelihood skills; The case of Malaysian Kitchen Food Market. Malaysian Kitchen Food Market introduces a campaign that MATRADE to improve awareness of Malaysian cuisine and restaurants in Australia. The first two are examples of PR practices for nonprofit organizations while the latter is considered a commercial case. In each of the three cases, organizations are creating communication that strengthens relationships of stakeholders to achieve their purposes by utilizing a combination of PR techniques through carefully selected media and detailed implementation plans. 2.0 Theory for Application in Case Analysis In this section, I will analyze and evaluate the role and application of public relations theory and practice in the commercial and public sectors using Grunigs models of PR practice and other models and theories. Based on Grunigs four models of PR practice, the following points are helpful in devising and implementing effective public relations (Harrison, 2011): 1. Press agentry, publicity, propaganda can be used to complete truth but not essential area in One-way, such as sports, theater and marketing promotion etc. 2. Public information can be used for truth important such as readability, readership surveys, government, not-for-profit and organizations etc. 3. Two-way asymmetrical can be used for persuasion, marketing PR and improve acceptance of the message from feedback of receivers. 4. Two-way symmetrical can be used to creates mutual understanding between sender and receivers such as in regulated business and flat-structured companies. 2.1 Dissemination of Public Information In determination of a publics communicative needs, does the public merely need to be provided with information, encouraged to alter a belief or to act on an issue, or sent feedbacks? Basic public relations activities are relatively simple and require only modest tools simple press release, work with the media, assemble a press kit and coordinate a press event. Development of these skills will enable nonprofit managers to accomplish key goals of increased awareness for fundraising events, volunteer opportunities and organizational programs, products or services. In the case of Queensland Floods, the first and foremost object for this nonprofit organization is to provide information for the people needed help in a timely manner. Public information display is the objective. Traditional media and new media are both used. Social media, relatively new channels, this is more like one-way information. While in the case of Malaysian, this organization tries to persuade receivers` perception on Malaysian food in order to shift their consumer behavior to make more benefit to the Malaysian restaurants. Many traditional media are interactional campaigns are held to support. While in the case of Good Returns 100 Women campaign, this is also a nonprofit organization used multiple media and Internet to disseminate the information of a campaign in order to get build high awareness of the organization. It spread their activities strategically instead of focusing on a single media, and builds a movement through convening discussion, stimulating online dialogu e, generating word of mouth and media coverage about the campaign. 2.2 Choice of symmetrical or asymmetrical communication determines whether to use one-way or two-way communication to enact the informative, persuasive message. The primary issue to consider is whether the method of communication should be in the organizations best interest or the publics best interest. The choice of symmetrical or asymmetrical communication should be based on whether the selection ultimately benefits the organization, the publics, or the dominant coalition. Ideally, the choice will result in a win-win position. For example, in the case of Good Return Women, the choice of Two-way symmetrical communication works both in the benefits of the organization itself. In the case of Queensland Floods, this is a campaign using two-way symmetrical model to generate media buzz. Constant dialogue with key team members to ensure messages were consistent and all parties kept informed with the status of the campaign and Liaise with numerous local government bodies and the QLD Local Government Association to ensure that we had a full understanding of how we could best communicate with those affected evidence this PR model that is more likely to change the other parties attitude and behavior. An interact platform has been created for stakeholders, volunteers and victims of the flood in this case, before a research for receiving the details of flood variety and communication with QLD Local Government Association has been done. Research is an imperative stage for two-way model (Harrision, 2011). Media effects theories has been seen in this in Communication Strategy in this case. The model illustrates the process of steps from people receiving message to taki ng action. At first, people get the persuasive message from the media and pay attention to the message. Understanding of the situation caused by flooding convinced receivers and swayed their attitudes, thus eventually led to actual actions. Also this case combined the Situational theory of public, during the communication process. Receivers realize the problems come, and then they probably start to think about it and what to do with it. High importance of the problem will cause high level of involvement, and subsequently receivers will be driven by the recognition to deal with it. 2.3 Multiple Messages Dissemination Publics may hold many different opinions about an organization based on the fact that the individuals that comprise a public do not have a static perception of the organization. That is, individual perceptions of an organization vary based on their interactional history with the organization. Therefore, multiple messages must be disseminated to accomplish the varying communicative needs of publics. 2.4 Relationships with stakeholders Corporate Responsibilities Management of publics should be seen as an opportunity to build or maintain relationships with stakeholders. Promoting issues of importance to a public is a good way to build coalitions, reach out to the media, and make connections with individuals of influence or those who may be interested in becoming involved with the organization. This campaign launcher plays as a not for profit organization also take high Corporate social responsibility on this campaign. We can see the evidence from the result of this campaign. The Australian, Kindness helps combat miseryà ¢Ã¢â€š ¬Ã‚ ¢ ABC Brisbane, Website organizes beds for homeless flood victims Brisbane Times, Make us your home page Courier Mail, Site helps flood homeless Brisbane Times, Hunt for Missing flood victims online The case of Good 100 Women is a good example of PR practice for worthwhile non-profit organizations with very limited or no budget for public relations. With the help of Porter Novelli, an inexpensive public relations program and a most cost effective way to promote its services was created. 2.5 Implementation How these three cases implemented their PR practices by comparing plans. In the case of MATRADE, the campaign successfully increased popularity and established a clear definition of Malaysian food to the mind of Australians. As a commercial PR campaign, the practice and implementation is quite different from that of the Queensland Flood or the Good Return. It is important to underscore the connection between the public relations strategy and the organizational mission. Assess your public relations needs and tailor your plan accordingly. The PR practice generally follows an AWARENESS-INTEREST-DESIRE-ACTION model. First, partnering with Pulse, MATRADE found out the target audiencesnot just the Malaysian population in Australia, but also consumers in a broader meaning. By carefully implemented to showcase Malaysian cuisine to traditional and social media, social media though achieve its goal to increase awareness of Malaysian cuisine and thus increase footfall to Malaysian restaurants. Desire was created and consumer took actions-they made their purchase decisions. The results of the campaign were obvious: Malaysian restaurants experienced an increase in sales of approximately 30 per cent. 3.0 Ethical and Risk Issues relevant to these Public Relations Practices Corporate social responsibility is an important work for a Corporation or organization with long-term development, although people think that the responsibilities to public should be taken by government or country. However, to gain extension of a company who has already operated for many years, corporate social responsibility will be a key to increase the values. Corporate social responsibility does as no specific standard or rulers; it can be a philosophy notion. When a company starts to perform its business base on social responsibility, all of the management will be different. This attributes that ethic will be taken in high priority than profits, as well as high profile services for customers, as products are responsible for society. As a result, the company business is a social mission. If a company is lack of this responsibility, staffs find no honor and work holding no meaning. 4.0 Conclusion Public relations, after all is the process to draw on the most relevant theories and principles to help an organization to communicate betterbe it for commercial or nonprofit organizations. (Bernays, 1952) Public relations is not just a one-way street that only deliver message from one party to another, but a two-way street where leadership and the public find common purpose with each other and in which objectives and goals are predicted on the coincidence of public and private interest. (Grunig, 1984) Public relations practice is a channel to convey messages by persuading specific audiences to achieve successful professional performance, whether for commercial or nonprofit organizations. Its a set of actions to achieve desired outcomes based on research and strategies. However, sometimes dissonance between audience and group of stakeholders will be created when the interests of audiences and stakeholders are different on public relations. And given the rise of influence of stakehold ers on decisions, values, beliefs, policies and management of organizations, it is important to maintain effective stakeholders relationships and cater for the needs of different parties.

Saturday, October 12, 2019

Les Liaisons Dangereuses :: essays research papers

Les Liaisons Dangereuses is a complex and disturbing portrayal of the noble class in pre-revolutionary France. Set in the late eighteenth century during the latter part of the Ancien Regime, Les Liaisons weaves a web of cold, calculated betrayal of the most immoral kind. The story unfolds in the form of letters written between the principal characters, giving it a unique literary texture. By using this style, de Laclos is able to give the reader a shockingly intimate look at these people as they divulge their most intimate secrets and bring to fruition their sinister plans. The protagonists, The Marquise de Merteuil and the Vicomte de Valmont, consider it their life’s ambition to sadistically control and dominate those around them through sexual intrigue. These two villains are indeed locked in psychological combat to see who can actually ‘out-do’ the other in stalking, capturing and destroying the souls of others. Taking absolute pleasure in ripping any virtue from the hearts of their prey, Merteuil and Valmont wave their accomplishments in front of each other like spoils of war. The less the chance of surrender, the more relentless is the pursuit. The story begins with the Marquise de Merteuil corresponding with Vicomte de Valmont regarding a luscious new act of ‘revenge’, as she describes it, against the Comte de Gercourt. The young Cecile de Volanges has just come home from the convent and her marriage to Gercourt has been arranged. However, before he can wed the innocent child, Merteuil proposes Valmont ‘educate’ her, thus spoiling Gercourt’s fancy for untarnished convent girls. Valmont is uninterested in such an easy seduction and is far more aroused by the thought of lulling The Presidente’ de Tourvel, the very epitome of virtue, into submission. And so the tale unfolds. Valmont eventually beds the virgin Cecile in order to humor Merteuil, however, the conquest of Madam de Tourvel is his passion and he indulges in this pursuit until he reaches the intended conclusion. Although, it would be a mistake to depict Valmont as anything but the monster that he is, there seems to be a small measure of actual ‘affection’ for Tourvel, however short-lived. Once Valmont shares this strange and unexpected interest in Madame de Tourvel, The Marquise de Merteuil is enraged, considering it an appalling sign of weakness. In order to save face, Valmont returns to his ruthless ways, thus completing the destruction of Madame de Tourvel, who had ultimately fallen madly in love with Valmont.

Friday, October 11, 2019

Inspirational ideas and thinking Essay

How can a certain story thrill our sense and especially our understanding about the real world? The Lord of the Rings is a story depicting the people’s thirst and desire for power which caused them to oppress mankind and the battle between good and evil. Tolkien created this story during the first ever made world war and continued it until the Second World War happened. Eventually, Tolkien was determined by taking the challenge of making a world symbolized by mythology. Back in his period, he loved tale telling to children and at those children that he was inspired to create the hobbit’s existence. This story is considered as better than that of the other fantasy stories because lord of the rings tells more about reality, the story was not made just to entertain nor thrill the readers and watchers of the book and movies, rather because the movie depicts more about true events. You can even see patterns of similarity in some of the world’s history in the different parts of the trilogy. The story wanted readers to realize that there are such people in earth that possesses greed of power and that greed causes them to create cruelty to mankind and destruction to other territory, nation, and to the person himself. The lord of the ring story can be like our socio-political and also economical structure which was tended to be showed by creating the film. The film was made for people to clearly envision and comprehend the world (Eaton, 2003). The lord of the ring has been successful because people appreciated its artistic way of showing the parallelism between the story itself and the reality about the world in which it is hidden. The film was said to be making everyone believe that there are really changes that had happened in the world; from a world of calmness and peace into a chaotic world of war. It showed the history when a person desired and went on chasing for the power to certainly have the authority above all people, a person who really wanted to rule the world. This part was depicted when everyone seemed to desire the ring’s power and all the troubles in the story then started in the journey of the ring bearer (Eaton, 2003). In the story of the lord of the ring, a lot of enemies were chasing the ring bearer because they wanted to have the power, battles always happen because â€Å"Frodo† the ring bearer does not want to hand the ring to those who are evil. It is showed in the reality when two countries were starving for the power, the power that will make them to be above all, which is depicted by the ring, caused them to plan for destruction to each other’s territory. And a lot of people were killed who innocently knew nothing about the war (Eaton, 2003). Like the story part of the two towers, it is seen from a certain people, in the desert country part of the earth, who wanted to conquer the middle earth through their power, but had failed from successfully doing so, they are now dead but still their aim was said to be alive because of their avid followers who continuously plan for another conquer (Eaton, 2003). The story of the twin towers of the Lord of the Rings is about the hunger for power in order to be the king that has the authority above all. The middle-earth is depicting the real world in which they both have the same characteristics of cruelty and greed for power. Another example event of this that can be seen from the events on the history is about the World War II in which a certain leader of a certain territory and a dictator of another territory merged their full power and invaded another territory to conquer. It was the history of domination of a certain continent of the world with the use of power and authority (Eaton, 2003). The story of the Lord of the Ring was based on a reality which inspired the writer of the story. It started from a true story of history about war in where the author grew up. The languages, in which the author of the book wrote, came from a place whose dialect was never listed as a part of that place’s language. The author developed it with the combination of his own styles of language and created then the language for his elves character (Society. , 1996-2007). Tolkien wrote his epic making the ring as a material thing that depicts the evilness, it is explained that the ring has its own willing power; it has the power to control the person who uses it no matter what the person do to stop it from its willing power (Novelguide.com, 1999-2007). According to the author, the ring cannot be used for good purposes but rather it is only used for doing evil things and that it controls the person no matter how strong he resist from doing something evil (Novelguide. com, 1999-2007). Tolkien said that the ring is evil in its nature which comes from both human’s inner initiative and an outer force that commands him (Novelguide. com, 1999-2007). In reality, I can say that the â€Å"ring† is the power with the combination of being greed possessed by a person; it is what makes them do evil. An over desire for power and authority makes people lose their heart in exchange for ego contentment. The ring is believed to be an evil in nature because it corrupts the person’s kindness and change it into strong desires. The ring drags the person to do extremes which is unstoppable because it has an unending power. According to Tolkien the ring is a symbol of strong power. In the trilogy of the ring Frodo sees a lot of knight riding horses only when he wears the ring and loses sight of them when he removes it from his finger (Novelguide.com, 1999-2007). It is also like the evilness that power can arise to a person’s character, that because of the privileges that the power gives that certain person that he could not see the negative side of those things he tend to do; that only if he lose his power would he understand what he had caused and only when he lose his power would he return to his true self again. Power is like a chest of gold that will make a person capable of obtaining everything that he or she desires for him or herself that’s why it can bring out the evil side of a person. It can change a person from a goodhearted one into a greed and cruel person. In reality many of the listed people in history were written because of their negative leadership or cruelty to mankind because they have in their hands an uncontrollable power. Like when an authoritative and powerful man in the World War II told his soldiers to kill all the Jews. It was an act of evilness that he was able to do because he possesses a lot of power in him that blinded him from the distinction between good and evil (Novelguide. com, 1999-2007). The author of the story said that a man who has the ring will not be able to die but will not also be able to acquire more of his life; rather he will continue his life until such time that the evilness will conquer him (Novelguide. com, 1999-2007). This statement of the author tends to explain that a person who acquired great power and used it for evilness will never die, it is because he may be written in history with all the negative things he had done. But then the darkness will conquer his soul in exchange (Novelguide. com, 1999-2007). The lord of the rings by Tolkien does not have gods; people rely on their selves as in reality which is considered the philosophy of communism by Karl Marx in which states that people rely on their capabilities and that God exist only in people’s mind because they tend to seek for someone to save them. The evilness occurs because people abuse their powers and tends to have and desire more power that that of what they already posses. In the trilogy of the lord of the ring, Frodo with his other companions such as Sam, Aragorn, and Gandalf went to a dangerous journey heading the place of Mordor where they planned to totally destroy the ring. In their journey, the ring bearer with his friends had gone through a lot of fights against the dark ones. This scene depicts how people tend to stop the true evil in this world, which they seek of a way of how to destroy the force that creates evil even in a life threatening way. The movie tended to show that it is better to lose ones life that that of to lose the life of the crowd. Another interpretation that could be made through the story in relation with the World War II is that Tolkien depicted the ring as the noxious weapon used in the war. That certain weapon is the atomic bomb which killed a lot of innocent people and ruined a lot of territories (Roch, 2005). It is said that Tolkien indeed based his work from the real war of the early ages in which it mirrors the two territories’ true event which is horrifying. The two places were said to be Mordor and the dreadful devastation of Shire in the lord of the rings trilogy (Roch, 2005). The characters of evil or the soldiers of the evil Lord Sauron whose appearance are like decaying body of dead people are also based from the authors experience during the war (Roch, 2005). When Tolkien went back to his place, the place was literally ruined and he saw a lot of corpses which no one can endure to stare at because of its decaying appearance (Roch, 2005). The place of Mordor may also be depicted to the ruined or wrecked place after the world war; the trees were all destructed, all plants are destroyed as well as the soil turned out to be black which turned to be a mud (Roch, 2005). I could say that the author depicted the ring as everyone fears to hold because it is self destructive and also it is so powerful to destroy anything and anyone else. In the World War II, people were also afraid of the bomb which Tolkien said that the ring symbolizes because in the same way, they both may lead into cruel outcome. In the story of the lord of the rings’ last part which is the return of the king, Frodo and the others succeeded in destroying the king and soon gave a new hope to all the people in their territory because they were able to have a new king in which Aragorn has portrayed. In reality with the world war II, after the cruel dictator was missing not knowingly what happened to him, the people had a new hope for a new peaceful life because the evil was already destroyed. In consideration with evilness and goodness, the trilogy of the lord of the rings has symbolized the world’s essential elements; the good and evil. The good ones are symbolized by hope, changes, and other more that results into goodness, while the evilness or darkness are symbolized by ignorance and the lost of hope. In the story the elves are covered with a white light that brightens, it is a symbol of their being the good ones that they reflect something which is the contrary of evil. The evil ones appear to be ugly like decaying bodies and their place was a wrecked one full of darkness. Tolkien made the Lord of The Ring following and basing on the patterns of the World War I and II events. Depicting his comprehension on reality and placing it in the context of a fantasy that everyone could appreciate even without understanding its real meaning. Though there are a lot of differences and distinction between his created world and the world he wanted people to understand, they were said to be fitting each other in terms of evil and good. Tolkien depicted the characters in the story, the events and other aspect basing on the good and bad side of possession of great power. Also he showed in the story how friends and comrades try to console each other in times of crisis. Tolkien tend to show how certain people tend to share each other’s difficulties in times of troubles and that in a certain world full of hidden cruelty, everyone needs help in order to get through it and in order to make through it all. Now I understand that the main meaning of the trilogy of the lord of the ring in which the original author Tolkien tended his readers to understand is the cruelty which is caused by the over possession of power. That the book explains about the possible negative effect of power to a person which had appeared in the story in a patterned way. I could also say that I believe in Tolkien when he said that great power can corrupt a person’s heart.

Thursday, October 10, 2019

Cellular pathology: importance of dyes in identifying normal and abnormal histological features of tissues

Introduction In the study of tissues, histological staining is important in order to study cellular structures, intracellular and extracellular substances at the microscopic level (Stevens and Lowe, 1997). Staining is an auxiliary technique used in microscopy to enhance contrast in images obtained and to highlight structures. Stains may be used to define and examine bulk tissues, cell populations or organelles within individual cells; histological features useful for biological research and/or diagnosis in medicine (Bancroft and Cook, 1994). The importance of dyes in identifying normal and abnormal histological features of tissues is herein discussed. Medical and biological research is underpinned by knowledge of the normal structure and function of cells and tissues as well as the organs and structures they make up (histology) Understanding disease in the context of structure-function relationships (histopathology) enables differentiation between normal tissues and abnormal tissues in a particul ar disease state (Cook, 2008). The differentiation of these enabled by the identification and understanding of the divergence of normal and abnormal histology is highly beneficial in disease diagnostics and therapeutics (Bancroft and Gamble, 2008). Such essential study disciplines are based on a thorough understanding and ability to recognise basic tissue types which combine to form the different organs of the body. Understanding normal structure of tissues is essential to the identification of altered structure (Lakhani, et al., 1998). With knowledge of normal histology, one can see the types, location and scope of cells involved in disease, whether their intrinsic morphology is impacted indicating cellular dysfunction, and whether higher order tissue structure is impaired which indicates organ dysfunction (Stevens and Lowe, 2000).Histopathology, on the other hand, encompasses the means to verify accurate models of particular diseases based on understanding the visual picture of mo lecular mechanisms differentiated from normal (Kiernan, 1999). In the normal healthy state, cells and other elements of tissue are arranged in regular recognisable patterns. Tissues usually have particular defining characteristics such as surface structure and shapes and formations of constituent cells which are used in their identification and assessment of function (Stevens and Lowe, 1997). Changes in these patterns can be induced by a wide range of chemical and physical influences such as microbial infection and cell malignancy in cancer are reflected by structural alterations at the microscopic level (Lakhani, et al., 1998). Many diseases such as Cancer are also characterised by typical structural and chemical abnormalities which vary the normal pattern of tissues (Lakhani et al., 1998). This is the basis of microscopic examination of specimens. Examination of various specimen and differentiation of structures is challenged as tissue sections or smears obtained from biopsies or aspirations appear dull and less detailed when viewed in light microscopy. This is because the fixed materials in the preparation have a similar refractive index and have a similar grey colour which makes it difficult to identify the structure of the tissues (Kiernan, 1999). It is essential to stain the cells/tissues to enable better visualisation of the different structures in contrasting colours (Bancroft and Cook, 1994). Staining is most commonly carried out through the use of histological dyes which are coloured organic compounds obtained from natural sources or from synthetic production that selectively bind to or concentrate in various cell and tissue structures (Kiernan, 1999). Dyes contain auxochromes which are chemical components that enable attachment to tissue such as the ionisable –OH group, and chromophores which are substances added to absorb visible light responsible for the colour observed. Colour arises when an attached chromophore molecule absorbs certain wa velengths of visible light (Bancroft and Gamble, 2008). Most modern dyes such as the Haematoxylin and Eosin stains commonly used are synthesised from simpler organic molecules, usually benzene or one of its derivatives (Kiernan, 1999). Stains are generally aimed as special probes, which possess variable specificity depending on the unique ionization or chemical reaction with tissue structures and components (Stevens and Lowe, 1997). Staining does not result in a random colouring of the tissue specimens, but rather exploits the differences in the chemical structure of the tissue. This is shown by colour variation depending on which dye is bound. Colours acquired reflect the nature of the tissues and their properties and proffers an advantage in the revelation of specific parts or areas (Cook, 2008). This enables detailed visualisation of structures including cell structures such as the cytoplasm, nucleus and organelles, as well as extra-cellular components. Additionally, under certai n conditions such as glycogen storage diseases, staining (in this case using the Periodic acid-Schiff (PAS) to detect carbohydrates) can reveal molecular compounds and differences associated with pathological conditions (Lakhani, et al., 1998). Enhanced capacity for visualisation and identification of structures is the primary advantage for the use of dyes in staining of tissue specimen. Tissue staining therefore plays a critical role in tissue-based diagnosis and research allowing the visualization of tissue morphology and histological features, and in distinguishing normal and abnormal histological features (Cook, 2008; Stevens and Lowe, 1997; Kiernan, 1999). These observations are sufficient to allow analysis of tissue health and diagnosis of disease. Histological dyes commonly used for staining in light microscopy include the Haematoxylin and Eosin stain (H&E), Van Giessen, Masson’s Trichrome, and Periodic acid-Schiff (PAS), among others. The H&E stain is the most commonl y used stain for light microscopy in histology and histopathology. It is routinely used as it provides a very detailed view of the tissue achieved by staining cell structures staining the nuclei a dark blue or purple, and the cytoplasm and connective tissue in shades of pink (Cook, 2008). Staining using these and other dyes forms a critical part of the diagnostic picture given the sufficient contrast obtained for the display of tissue morphology (Stevens and Lowe, 1997). In conclusion, staining is an essential process in histology and histopathology with its primary advantage being the enhancement of contrast between different components of the tissue specimen, particularly as seen in light microscopy. The overall objective of histology is to acquire knowledge of normal tissues and organs, which is essential to understanding the altered structure and function of diseased cells, tissues and organs. There is no doubt that the use of dyes to allow for differentiation between normal and abnormal tissues is fundamental to our understanding of this. References Bancroft, J., and Gamble, M., (2008). Theory and practice of histological techniques. PA, USA: Elsevier Bancroft, D. and Cook C., (1994). Manual of Histological Techniques and their Diagnostic Application. PA, USA: Churchill Livingstone – Elsevier. Cook, D., (2008) Cellular Pathology. 2nd Edition, Chatham: Scion Publishing Ltd. Kiernan, A., (1999). Histological and Histochemical Methods. Theory and Practice (3rd Ed). Oxford: Butterworth-Heinemann. Lakhani, R., Dilly, A., and Finalyson, J., (1998) Basic Pathology: An Introduction to the Mechanisms of Disease (2nd Ed). London: Arnold. Stevens, A., and Lowe, J., (1997). Human Histology. (2nd Ed) Edinburgh: Mosby. Stevens, A., and Lowe, J., (2000). Pathology 2nd Ed Mosby: Edinburgh.

Power of Communication Essay

Communication is the basic human need to share meanings and express ideas and thoughts and that can be achieved by the exchange of information between the society members. The process of communication is defined by the technology available, culture and protocols of communication. Political scientists are interested in political communication through studying the interaction communication between the political system and the political process generally and they confirmed the importance of the fundamental relationship between them, they called for re-examination and analysis of political science based on communication theories. Politics is difficult to be found without communication because there must be a link between the public and the ruling elite (decision makers), and this applies to the political system too. Citizens must be able to communicate their wishes and demands to the government, and the government should be able to communicate its decisions to citizens and justify them to win their satisfaction. Political parties and politicians needs huge public support, Where it can be said that political communication is the most important means of communication that must be followed by a party in order to gain such support. It is well known that the objective of any party is to access power or participate in it and this cannot be reached without large public support. This political communication can take various forms depends on the technology available such as press, radio, television and digital networked media. The political communication is the proper way of any party members to open dialogue with the masses of the people for establish the doctrine of their party to them, and gain popular support for the policy and programs of the party, where they listen to note of the public towards some situations and impressions towards it, and the members of the party again, during their partisan meetings to discuss the various social and economic problems in the community, and that need solutions, ranging proposals of different party members to fixing these problems through the hierarchical organization of the party until it reaches the level of leadership and integrate in the various party programs. thereby ensuring this party kind of interaction with he public surrounding it, so that lead the response to the wishes and requirements of the public in the general policy of the party, to achieve a great deal of compatibility between the party and street folk, and this goes back to the party with a grea t benefit in elections times, When the public find the investigator to them ambitions and expectations, and This causes at normal conditions for arrival (the party with compatibility larger with the popular will) to rule the country. Communication was and will continue to be the most important activity in human life through interacts with others to express ideas, needs and feelings and dreams, and has expressed their personality, culture and freedom and the idea of an activity that can be embodied the meaning of human dignity and values. So this make this activity one of the most activities accountable of various standards, pressures and the laws that are on the whole a fundamental question about the nature of the relationship between the media and the ethics and other aspects of human life. Communication science benefited and interact with all the of Sciences and knowledge, humanitarian, technical data and the science explain to us at this time to what affect the means of mass communication in the minds of the people and what is the size of this effect and how it is affecting. No one can deny the importance of these theories of communication that formed the communication science which had experimented in communities that adopted and tried to apply. The communication tools play an important role in political life, whether internal or the outside, not only political professionals are attach importance to their communication strategy, but governed also gaining most of their information through the communication tools. The means of mass communication possesses the characteristics and capabilities of multiple distinct from those when its counterparts from groups or opinion leaders, are in any case means mass communication addresses the daily huge cross sections of the population with one voice. The means of communication and media are necessary and important to make effectively communication links and interactions are always open between the ruler and the governed. Definitely, mass communication has evolved technically accompanied by the technological development happened to human societies in all fields, in ancient societies (Greek and Roman society), political community was limited and number of citizens who can be covered by ruling messages was known, so it was direct speeches and forums in public places established in open air r in the theaters of the city that was one of the most forms of political communication, so it was politicians highly dependent on rhetoric and the ability to inference to convince they governed, This free space for debate and political communication that helped to create direct democracy known as the Athenian democracy, But with the development of human societies and the expansion of political activity field appearance regimes of modern political became not possible to rely solely on speeches and seminars, which includes a limited number of citizens, but became necessary to find a communication to spread and includes a wide segment of the public. (Karl W. Deutsch, 2006) Literature Review: Denis McQuail, 2010 â€Å"Seen these arguments written, visual and audio as a tool of direct democracy, and as a court of public opinion open day and night put the law for everything all the time, not a substitute for institutions, but such ray of light detector that keeps moving here and there, revealing always talking about the depths of darkness† Jacques Gerstle, 2004 â€Å"One of the basic properties of the twentieth century is the communication tools revolution, and the appearance the community of communication. We saw the appearance of new techniques for political communication, these techniques that contributed in dissemination and sharing the information, ideas and communities in conditions limited time and across a wide geographical. † Since the advent of printing, which contributed historically in the advancement of the theory and practice of democracy through journalism written is the court of public opinion, as well as with the emergence of radio, which was the most important means of communication used in the second world war propaganda by politicians, through well television, which affects more than other means of mass communication. Various categories divergent public and geographically, does not follow some of the obstacles faced by other means such as the written press such as distribution problems and an individual’s ability to read all the way to satellites to broadcast dimensional networks of electronic communication global movement of information and ideas and comply with the limits of regional and geographical, with the development of all these means and which was called some people name new technologies for information and communication find that the process of political communication has evolved is also no longer this process takes place using the means of communication like a traditional speech, for example. Gabriel A. Almond, 2004 â€Å"That everything in politics is communication, system of communication is one of the main channels for the flow of information from the elite to the masses and also to transfer the problems of the masses and their aspirations and their perceptions to the elite. † Robert Wiener, David Jerison, I. Isadore Manuel Singer, Daniel W.  Strook, 1997 â€Å"If we realized politics is system so communication system is the nerve that controls the system, and the system’s ability to exercise command and control linked to its ability to deal with the information, so that communication and control are two synonymous of same meaning, every time we call we also control. † Karl W. Deutsch, William J. Foltz, 2010 â€Å"The nerves of government political Communication and Control† â€Å"is proposed similar political regime system Cyber zonular, describes the relationship between the political system and its surroundings under shape or environment Cyber zonular, which imagined that communication as a system of decisions based on the flood of diverse information, and is communication and media the most important issues in political science, and confirms it is wrong to neglecting or underestimation the role of other changes. † Dr.  Schwatzenberg, 1990 â€Å"Political communication is the path that moves the political information one part to another parts of the political regime and between this system and the social system, it is path continuously to exchange of information between individuals and groups at all levels, It is especially the exchange of information between rulers and ruled that will ensure the agreement between them, each governor seeks to accepting his decisions, and all governed trying to structured and their needs are taken in the consideration, and compatibility and harmonization be realized only through the communication and through exchange. † Harold Dwight Lasswell, Peter de Leon, 2009 â€Å"Political community like the pyramid, where rulers are elite at the top of the pyramid and the masses of people at the base, and between them there experts and specialists in the middle between the top and the base, and being communication processes on the basis that each nation have political ystem specific consists of elite, They are responsible for the decision and supervision on the state’s economic resources and human resources, to achieve the goals and programs of the State, the ruling elite and using tools of communication specialized experts believing they are the ones those can be in the process of communication between the elite and controlled groups, and staff working in this area have their role in attracting public attention to social issues. † Alvin Toffler, 1984 â€Å"That there is a relationship substantially between communication process and the political process, if the world of politics is based on power, the desires of those who have power must be transmitted to the expect they will respond to it, and if the world of politics is based on the legitimacy of the highest authority, the matter requires a means by which based the symbolic expression of values and procedural standards for such systems, and if the world of politics based on participation, this means finding channels transporting the interests and demands of the citizens to decision makers. † Kenneth E. Boulding. 989 â€Å"The political process, such as the decision-making process, it is also a test of the roles of power in society, and in response to the images Stereotypes formed by political means of communication in society, The means of communication change of images Stereotypes of individuals, and political behavior based on images Stereotypes. † Theories and Models of Communication (Difference Job Title and convergence of concept and function) Studies in Communication Sciences provided us science of communication in the framework is not clear in terms of mixing in some of the concepts and nomenclature may be the reason in that transfers of these sciences at the hands of a Type is not specialized and qualified in the field of media and communication. So still confusion exists between science communication and science media and between theories and models in communication process but after multiple studies in the field of media, communication and development study of media and communications at universities and institutes in the third world and after a significant increase in who have advanced degrees in media from Western universities appeared a new generation of communication scholars provided us this real science in its context where they ruled for differentiating between the media and science communication and science and have sacrificed the relationship between them, and provided us both models and theories on the units and they ruled for differentiating among them.