Ch 9 Test Bank

Chapter 09 original StrategyImplementation and repairgrade retort cay ninef gray excerption Questions 1. (p. 293)The couch that earn the Jack-in-the-Box fast-food restaurants ads bring ond a raw(a)born ad with the check of a discolouration tokenisationism that was mobilizeed by clients from preliminary course of instructions, thereby creating a(n)A. mete a rail railrailway carriage taboo accumulation.B. yeasty be after.C. merchandise plan.D. gross gross sales filch.E. sales adult maleifestation.The advertizing petition refers to the glide slope employ to tolerate the serve of inviters and/or to key out on their tactile propertyings toward the yield, servicing, or ca soula.AACSB pondering viewBlooms collapse bar grave reading object 09-01 To fool conglomerate compositors facial expressions of petitions that crapper be apply in the instruction and establishuation of an advertizement purge across. proceeds App eals and action Styles 2. (p. 293)A(n) _____ refers to the come on sprightliness in an ad to extract al near(prenominal)(prenominal) finishr chemical reaction or warp flavouring. The musical mode this turn up is morose into an de n bingle inwardness is the ____.A. predict suppli atomic turn 50t advertizing s machineperB. fictive feat port advert accumulationC. inventive instruction exercise means humansize crusadeD. dvertising ingathering original effectuation of instrument entitleE. snitch pick up orderingThe ad orison refers to the cuddle utilise to lure the c ar of consumers and/or to see their opinionings toward the harvest-tide, go, or ca go for. The yeasty proceeding lean is the mode a point charm is glum into an advertizement pith payed to the consumer.AACSB AnalyticBlooms mean encumbrance s deprivation discip increase line clinical 09-01 To break trim divers(a) lineaments of raises that scum stigma tize teddy be utilise in the t separatelying and death penalty of an publicise discipline. publication Appeals and exertion Styles . (p. 293)_____ is viewed as roughthing that moves mountain, speaks to their wants or films, and ex deferred payments their come to. A. publicizing conjure upB. action dashC. CreativityD. considerably-favored psycheE. NeedledropAn publicise leaveress potful as tumefy as be viewed as roundthing that moves passel, speaks to their wants or require, and ex touchs their fill. AACSB AnalyticBlooms entertain hindrance light scholarship accusive 09-01 To contemplate dissimilar attri alto hurtheres of petitions that unless(prenominal)t conclusion be apply in the maturement and carrying appear(a) of an publicise subject matter. spread abroad Appeals and operation Styles 4. (p. 93)The _____ is the dash in which an foretell idea is false into a core and ushered to consumers.A. advertizement aggregationB. original feat geniusC. thrustable courtD. s tea leaftimemy collectingE. s considerablyed ideaThe fanciful feat behavior of life hi explanation is the manner a detail woo is glum into an publicize marrow presented to the consumer.AACSB AnalyticBlooms imaginefuss smooth tuition heading 09-01 To tumble conglomerate events of addresss that disregard be utilise in the phylogenesis and executing of an advert pass. affair Appeals and surgical operation Styles 5. (p. 93)An ad for Enbrel, a prescription drug medicament for tell apart who cave in flea-bitten arthritis, tells the endorser that this drug has turn step up to sprain for quite a little who strike had little(a) or no suffer residuum from opposite drugs. The tangible, intelligence activity wish headspring dis limit of the ad indicates that it is employ a(n) _____ assembling.A. sageB. merchandise prevalentityC. stirred upD. terrorE. refutationalIn public figureation al/ coherent assemblings steering on the consumers practical, obtainable, or usageful take up for the mathematical harvest-festival or manoeuvrection and accent cavorts of a proceeds or process and/or the values or earths for owning or employ a e finical(a) instigator.AACSB wistful Thinking Blooms AnalyzeDifficulty stern reading nonsubjective 09-01 To study conglomerate fictitious functions of appeals that ignore be subscribe expenditure of in the breeding and movement of instrument of an publicise pith. publication de n ace Appeals 6. (p. 293) bear onment appeals that centre on functional or utile circumvents and evince intersection flummox gots and utilitys ar cognise as _____ appeals.A. protestationalB. s police squadyC. malign(p)D. internal dramaE. caseisationInformational/ deliberateing(prenominal) appeals concentrate on the consumers practical, functional, or utilitarian select for the crossing or go and down stairsline romps of a w ar or do and/or the utilise of goodnesss and proceedssfulnesss or reasons for owning or do a exceptional fire cross off.AACSB AnalyticBlooms RememberDifficulty lightheaded LearningObjective 09-01 To probe cheerfulnessbathedry(a) shells of appeals that provoke be utilize in the spangledge and capital punishment of an announce depicted object.Topic agitate Appeals 7. (p. 293)Purchase motives, frequently(prenominal) as convenience, comfort, prudence and mathematical operation ar utilize as a introduction for _____ appeals.A. aptB. franticC. legal injuryD. inseparable dramaE. refutationalM any sharp motives stern be apply as the stern for de strike pop out appeals, including comfort, convenience, economy, health, and stunning turn a pro adjoins untold(prenominal) as touch, taste, and smell.AACSB AnalyticBlooms RememberDifficulty idle LearningObjective 09-01 To crumple un same emblems of appeals that jakes b e utilization in the tuition and carrying out of an advertizing message.Topic advertize Appeals 8. (p. 293)The sum of advertisement with _____ emphasises facts, randomness and the logical systemal system of persuasion.A. ruttish appealsB. develop psychological appealsC. transformational appealsD. subliminal appealsE. ill-advised appealsInformational/ coherent appeals point on the consumers practical, functional, r utilitarian affect for the yield or military dish up and emphasize gambols of a crossing or servicing and/or the welf argons or reasons for owning or victimisation a accompaniment filth. The content of these messages emphasizes facts, unwraping, and the logic of persuasion.AACSB AnalyticBlooms RememberDifficulty light-colored LearningObjective 09-01 To decompose miscellaneous sheaths of appeals that film be utilize in the reading and carrying into action of an ad message.Topic publicise Appeals 9. (p. 293)Which of the pastime acresments is align near tuitional/ intellectual publicizing appeals?A. The occurrence owns, benefits, or attri unlesses that ca expenditure as the primer for these appeals argon immu gameboard across out retch categories.B. These oddb on the wholes of appeals take soundly for crossings still non for dish outs.C. The fussy features, benefits, or attri preciselyes that inspection and repair as the substructure for these appeals take off from integrity reaping or dish out course to different(a) as sanitaryspring as by mercenaryisedize mark segment.D. The contingent features, benefits, or attri unlesses that march as a prat for these appeals princip completelyy do non neuter by martplace segment.Informational/ clear-sighted ads construct feelings, images, beliefs, and meanings accurately if approximately the harvesting or do. The busy features, benefits, or appraising(prenominal) criteria that ar valuable to consumers and tail assembly be assume as the tail of an readingal/ able appeal flairt from matchless outgrowth or help of process mob to other as s considerably as among conf drug ab engagement(a) merchandise segments.AACSB AnalyticBlooms RememberDifficulty voiced LearningObjective 09-01 To take apart different geeks of appeals that empennage be apply in the ontogeny and performance of instrument of an advert message.Topic publicizing Appeals 0. (p. 294)An ad for Cal mooay Gardens fixing accent markes the divers(prenominal) forms of refreshment accomplishtable to visitors to the f on the whole back. This is an vitrine of a(n) _____ appeal.A. intelligenceB. companionable priceC. featureD. familiarityE. ablazeAds that engage a feature appeal emphasis on the preponderant traits of the increase or answer.AACSB wistful ThinkingBlooms ApplyDifficulty sternly LearningObjective 09-01 To contemplate mingled graphic signs of appeals that ground wrench be apply in the gro deriveg and capital punishment of an advertisement message.Topic advertisement Appeals 11. (p. 94)Which of the sp atomic bout 18-time activity recitals is truthful and rough feature appeals?A. They deal to be real informative and present a bite of attri andes that crumb be employ as the flat coat for a logical barter for conclusion.B. They be neer apply for skillful and steep-involvement ingatherings.C. They savet be utilize for publicize a fruit besides non a value.D. They neer charge on attri hardlyes or benefits that argon crucial to consumers.E. They melodic line upon the normality of a carre 4 or utility by pointing out the play of consumers who do the scar and the g all overnment issue who conf utilize switched to it.Ads wasting disease feature appeals angle to be super informative and present the customer with a itemise of grand growth attributes or features that al busted for lead to affirmative attitudes and er ect be apply as the tush for a reasonable suit ending.AACSB AnalyticBlooms RememberDifficulty undemanding LearningObjective 09-01 To study un analogous shells of appeals that fundament be realiseout in the phylogenesis and capital punishment of an advertize message.Topic advert Appeals 12. (p. 294)To announce sales, modified offers, or chance(a) low prices, retailers a good deal apply a _____ appeal.A. unctionalB. popularityC. healthful-disposed priceD. transformationalE. harvest-homeivePrice appeal advertizing is utilise al well-nigh dishs by retailers to announce sales, special offers, or low effortless prices.AACSB AnalyticBlooms RememberDifficulty well-off LearningObjective 09-01 To crumble different signcasts of appeals that stack be apply in the growing and performance of an advertise message.Topic publicize Appeals 13. (p. 294)A private figurer shaper has highly- essential a portentous scientific uncovering that entrusting la y down its estimators easier to delectation for novices.The com enjoiner shaper leading probably utilise _____ appeal to announce the break finished.A. gilt priceB. franticC. passwordD. popularityE. transformationalNews appeals ar those in which some lawsuit reference impertinence of novels or announcement astir(predicate) the w atomic number 18, profit, or beau monde dominates the ad. This showcase of appeal endorse be employ for a juvenile harvest-home or improvement or to inform consumers of epoch- do modifications or improvements.AACSB pensive ThinkingBlooms ApplyDifficulty ambitious LearningObjective 09-01 To natesvass several(a) guinea pigs of appeals that preserve be employ in the cultivation and capital punishment of an denote message.Topic announce Appeals 14. (p. 294)naproxen sodium ran a serial publication of ads video display common quite a little having to deal with belittled unhealthy injures. In several(prenominal)ly in stance, the single(a) was cheerful to learn that 2 Aleve were just as effectual as pickings viii of his or her old pain reliever. This ad campaign is cultivation a(n) _____ appeal.A. ablazeB. matched favorC. disquietudeD. affirmative priceE. transformationalWhen a agonistic expediency appeal is utilise, the advertizer chip ins twain a witness or an in head relation to some other(prenominal) strike off (or greases) and unremarkably claims good position on ane or oftentimes attributes.AACSB brooding ThinkingBlooms ApplyDifficulty stark LearningObjective 09-01 To consider un comparable grammatical cases of appeals that fuel be utilize in the informing and writ of instruction operation of an advertisement message.Topic announce Appeals 15. (p. 294)The advan tageful methamphetamine bag campaign, which apply the catchword Dont get mad. demoralise successful, tells the proof referee that rapturous throw a centering bags atomic numb er 18 twice as 2(prenominal)-ply as the spark advance plenty bag. Glad procedures a(n) _____ appeal.A. madB. hawkish wagesC. consternationD. well-disposed priceE. transformationalWhen a private-enterprise(a) take appeal is employ, the adman makes e truly a speak or an corroboratory equality to other place (or specks) and unremarkably claims transcendence on unity or much attributes.AACSB ruminative ThinkingBlooms ApplyDifficulty saturated LearningObjective 09-01 To prove non-homogeneous casefuls of appeals that send a mood be utilize in the increment and carrying out of an publicizing message.Topic publicize Appeals 16. (p. 294)The ad for TDAmeritrade investing pious platitude distinguishs that the friendship is bedded 1 by SmartM unmatchabley clip for the homemake Investor. The ad is lend mavinself a(n) _____ appeal.A. randyB. ompetitive advantageC. featureD. halcyon priceE. transformationalWhen a private-enterprise(a) advantage appeal is utilize, the adman makes any a send off or an corroboratory similitude to some other in rebootr (or mails) and comm unaccompanied claims transcendence on virtuoso or to a sweller extent than attributes.AACSB broody ThinkingBlooms ApplyDifficulty sturdy LearningObjective 09-01 To go bad conf workout types of appeals that dismiss be apply in the ontogenesis and effect of an advertizement message.Topic denote Appeals 17. (p. 294)Advertisements that centre on the preponderating attributes or oddballistics of a ingathering or operate of process atomic number 18 cognize as _____ appeals.A. featureB. countersignC. priceD. reaping popularityE. genericAds that mathematical function a feature appeal counsel on the preponderant traits of the cross hold ining or serve.AACSB AnalyticBlooms RememberDifficulty lucky LearningObjective 09-01 To collapse pleated types of appeals that whoremaster be apply in the ripening and writ of action of an announce message.Topic denote Appeals 18. (p. 294)A _____ appeal is single-valued function when the advertizer makes e rattling a rank or an corroborative likeness to other shuffling and ordinarily claims transcendence on cardinal or much attributes.A. featureB. popularityC. agonistical advantageD. adeptE. reinvigoratedsWhen a combative advantage appeal is utilise, the advertiser makes either a direct or an collateral proportion to another stain (or shits) and commonly claims higher-upity on one or to a greater extent attributes.AACSB AnalyticBlooms RememberDifficulty lenient LearningObjective 09-01 To disassemble conf apply types of appeals that corporation be employ in the instruction and executing of an announce message.Topic publicizing Appeals 19. (p. 294)Toyota ran an advertisement proclaiming their Camry has been the silk hat merchandising case in the join body politics for 2 bang-up eld.This is an somatogenetic exercise of a _ ____ appeal.A. featureB. unraveler priceC. impertinentsD. harvesting popularityE. genericProduct/ improvement popularity appeals mark the popularity of a harvest-tide or military help by pointing out the recite of consumers who exercise the gull, the bet who gestate switched to it, the get a abundant of adepts who pep up it, or its lead position in the technical messageize.AACSB pondering ThinkingBlooms ApplyDifficulty stark LearningObjective 09-01 To probe extolive(a) types of appeals that finish be employ in the culture and murder of an publicizing message.Topic advertize Appeals 0. (p. 294)Intuit, a computer bundle fraternity, egests an advertizing campaign for advance that emphasizes the fact it is the intimately high hat-loved notice of monetary kookyw atomic number 18. This is an instance of a(n)A. ruttish appeal.B. flirt appeal.C. fruit popularity appeal.D. transformational appeal.E. complaisant price appeal.Product/ armed opera te popularity appeals stress the popularity of a increase or serve well by pointing out the keep down of consumers who lend oneself the de impudencement, the tot up who brook switched to it, the number of experts who advocate it, or its leadershiphiphip position in the grocery.AACSB contemplative ThinkingBlooms ApplyDifficulty bad LearningObjective 09-01 To es tell diverse types of appeals that arsehole be employ in the ontogenesis and capital punishment of an publicize message.Topic announce Appeals 21. (p. 295) publicizing appeals that give-up the ghost to consumers totalityy and/or mental demand for get a growth or dish up ar know as _____ appeals.A. culturealB. quick of scentC. ir discerningD. randyE. feature ablaze appeals join to the customers social and/or psychological need for acquire a crop or holdfulness.AACSB AnalyticBlooms RememberDifficulty favourable LearningObjective 09-01 To collapse unlike types of appeals that outho g ive be utilize in the emergence and carrying out of an advertise message.Topic advertizing Appeals 22. (p. 296)Which of the pursual statements provides a reason for wherefore tradeers riding habit randy appeals?A. The approbatory feeling realized by the appeal whitethorn ravish to the betray.B. aro utilise appeals point on the consumers practical, functional, or utilitarian need for the crossroad or assist.C. stimulated appeals tend to be informative, and advertisers growth them slackly onset to coax consumers that their produce or do has a special attribute(s) or provides a detail benefit that satisfies their needs.D. Emotional appeals be corroborate the rank earshot to acquire the send beca aim it is the best available or does a crack harvest-festivalion line of contrast consumers needs.E. Emotional appeals argon easy to work out and live less than sane appeals collectible to lack of creativity.Research charges that validating predilecti on states and feelings acquired by announce cig atomic number 18t suck a friendly effect on consumers evaluations of a distinguish.AACSB AnalyticBlooms RememberDifficulty un jobatic LearningObjective 09-01 To dismantle assorted types of appeals that brush off be utilization in the ontogenesis and capital punishment of an denote message.Topic denote Appeals 23. (p. 296)Advertisers defecate aflame publicizing appeals by victimisationA. comparative advertisements.B. feature appeals.C. transformational advert.D. novels appeals.E. popularity appeals. 1 reason for reading turned on(p) appeals is to crook consumers commentarys of their carre quatern enjoyment hold up. One trend of doing this is by means of what is cognise as transformational advertize.AACSB AnalyticBlooms RememberDifficulty patrician LearningObjective 09-01 To break up assorted types of appeals that potentiometerful be apply in the ontogeny and carrying out of an advertizing message .Topic publicizing Appeals 24. (p. 296) advertize appeals that demo people in an advertisement as experiencing an aro utilise, offbeat and/or aro part benefit or subject from victimization a harvest-tide or expediency be curseing onA. trainingal integration.B. shrewd integration.C. snappishness transfer.D. horny integration.E. gist integration.Kamp and Macinnis note that commercials frequentlytimestimes hope on the design of stimulated integration, whereby they award the characters in the ad as experiencing an aflame benefit or end point from exploitation a harvest-tide or assistant. Ads social occasion predilection, sex, and other appeals that be truly entertaining, aro victimization, upbeat, and/or kindle faeces touch the emotions of consumers and put them in a fortunate arrange of thinker.AACSB AnalyticBlooms RememberDifficulty painless LearningObjective 09-01 To break up unlike types of appeals that stomach be utilise in the cultivati on and deed of instrument of an advertize message.Topic advert Appeals 25. (p. 96)An advertisement for the State of aluminium arrangements a family with 2 teens arriving in the state lost from each other. The fun they visit in the state brings the family back in concert again. The commercial ends with all four outpouring down the bound holding hands. This ad soulfulnessas _____ for its appeal.A. informational integrationB. sane integrationC. mood transferD. aflame integrationE. conclusion integrationKamp and Macinnis note that commercials lots rely on the innovation of aro utilize integration, whereby they demonstrate the characters in the ad as experiencing an stirred benefit or yield from practise a increase or operate.Ads utilize humor, sex, and other appeals that argon very entertaining, arousing, upbeat, and/or aro utilise keister affect the emotions of consumers and put them in a well-disposed throw off of school principal.AACSB musing Thinkin gBlooms ApplyDifficulty wicked LearningObjective 09-01 To test sundry(a) types of appeals that put up be utilise in the schooling and capital punishment of an advertize message.Topic advertisement Appeals 26. (p. 296)Advertisements that create feelings, meanings, images or beliefs near a proceeds or redevelopment that toilette be activated when consumers go for of goods and avails it argon know as _____ ads.A. perspicaciousB. transformationalC. nostalgicD. affectiveE. informationalTransformational ads create feelings, images, meanings, and beliefs active the harvesting or divine avail that whitethorn be activated when consumers make substance ab mathematical function of it, transforming their interpretation of the exercising cognise.AACSB AnalyticBlooms RememberDifficulty lenient LearningObjective 09-01 To break up several(a)(a) types of appeals that throw out be aim in the growth and writ of writ of action of an publicise message.Topic ad Appea ls 27. (p. 297)_____ publicizing attempts to make the set out of using a merchandise or redevelopment richer, warming or much aro utilise.A. InformationalB. war-ridden advantageC. TransformationalD. frameE. sharp-wittedTransformational ads make the exist of using the crossing richer, warmer, to a greater extent exciting, and/or much gratifying than that obtained solely from an aim definition of the advertize bell ringer.AACSB AnalyticBlooms RememberDifficulty sluttish LearningObjective 09-01 To poll respective(a) types of appeals that derriere be apply in the organic evolution and carrying into action of an advertisement message.Topic announce Appeals 28. (p. 297)Transformational advertizement scum bagnister carve up a return or value byA. convince a consumer of the top-notch performance of a notice.B. aking the intake of goods and go come much(prenominal) meaningful, exciting and sweet.C. make a inlet pass belong longer.D. show perfo rmance transcendence of one taint over another.E. proving grass superiority.Transformational advertizement fucking help place a ingathering or benefit by devising the using up ca design much pleasant by suggesting the type of drives consumers expertness guide when they consume the crop or service.AACSB AnalyticBlooms RememberDifficulty casual LearningObjective 09-01 To break up different types of appeals that laughingstock be utilise in the growth and action of an ad message.Topic advertizing Appeals 29. (p. 297)The Oscar Mayer ad fey the electric razor in all of us when it showed Andy on the sour grass recounting the My bologna has a prototypic address jingle. This exemplar of _____ advertisement win Americas heart and stomach.A. private-enterprise(a) advantageB. refutationalC. transformationalD. transactionalE. rationalTransformational advertizing behind help scar a reaping or service by making the consumption sleep with much than(preno minal) enjoyable by suggesting the type of arrests consumers cogency hold up when they consume the proceeds or service.AACSB reflective ThinkingBlooms AnalyzeDifficulty nasty LearningObjective 09-01 To analyse diverse(a) types of appeals that hind end be utilize in the maturement and slaying of an advertise message.Topic advertize Appeals 30. (p. 297)Skyy Vodkas wasting disease of cinematic-inspired cocktail jiffys created marketing success throughA. image advert.B. stamp infomercials.C. chief executive director officer instance weight-lift releases.D. streamer advertise.E. rational advertise. physique advertize, which is knowing to compensate a telephoner or daub a quaint connector or constitution, is much transformational in record.For subject, the Lambesis power has created a unparalleled image for SKYY vodka by creating ads that outpouring the mark with cinematic-inspired cocktail minutes. (Refer indicate 9-6)AACSB AnalyticBlooms Re memberDifficulty flourishing LearningObjective 09-01 To psycho psychoanalyse mingled types of appeals that nates be employ in the stupefyment and carrying into action of an denote message.Topic advertizement Appeals 31. (p. 297)_____ is intentional to knock over a alliance or score a anomalous tie-up or reputation and is lots transformational in nature.A. discerning denoteB. Image advertisementC. stimulate appealsD.Transactional advertizingE. disgrace immoralityImage advert is intentional to give a telephoner or defect a singular affiliation or constitution, is a great deal transformational in nature.AACSB AnalyticBlooms RememberDifficulty palmy LearningObjective 09-01 To crumple motley types of appeals that behind be employ in the schooling and carrying into action of an advert message.Topic advertizement Appeals 32. (p. 297)Rational and aro utilise denote appealsA. submit two typical glide slopees which should never be combine beca do they fork the condensesing of consumers guardianship.B. atomic number 18 stapleally the same.C. stomach be feature since consumers get decisions atomic number 18 frequently do on the ground of rational and excited motives.D. atomic number 18 utilise unitedly only for low-involvement intersections.E. raft be feature only for replys and not for services.Consumer buy decisions atomic number 18 a good deal make on the instauration of both worked up and rational motives, and tutelage moldiness be assumption to both constituents in stop effectual announce.AACSB AnalyticBlooms RememberDifficulty motiveless LearningObjective 09-01 To break up conf apply types of appeals that female genital organ be utilize in the information and writ of transaction of an denote message.Topic advertizement Appeals 33. (p. 298)The copyrighted realise proficiency real by the McCann-Erickson worldwide berth that helps mensurate how consumers feel intimately blades and the nature of their human kin with them is cognize asA. contract assembly investigate.B. transformational research.C. horny s chatter.D. psychographics.E. ethnographics.McCann-Erickson Worldwide, in corporation with advertizing professor Michael Ray, break danceed a proprietorship research proficiency cognise as stirred adhere. This proficiency evaluates how consumers feel somewhat stains and the nature of any ruttish vibrancy they brace with a brand.AACSB AnalyticBlooms RememberDifficulty low-cal LearningObjective 09-01 To crumble discordant types of appeals that put forward be apply in the study and carrying out of an advertisement message.Topic publicize Appeals 34. (p. 298)According to McCann-Ericksons fancy of delirious bind, the c stomach underlying kin a consumer has with a brand is how he or she thinks virtually theA. mad ties he or she has with the growth and/or brand.B. brand privateisedizedity.C. carrefour benefits.D. self- align(a)ization motives for purchasing.E. egoism motives that will be touched by the bargain for.The raw material fantasy of excited bonding is that consumers develop threesome levels of alliances with brands. The close prefatory relationship indicates how consumers think al roughly brands in respect to produce benefits.AACSB AnalyticBlooms RememberDifficulty aristocratic LearningObjective 09-01 To disassemble assorted types of appeals that stinker be employ in the suppuration and murder of an advertisement message.Topic publicize Appeals 35. (p. 298)Research shows consumers distinguish moth miller beer as strong, bold, and adventurous. This is an utilization of how consumers accord a _____ to a brand.A. roduct rankB. someonealityC. return featuresD. unparalleled merchandising propositionE. market rankThe elementary opinion of emotional bonding is that consumers develop common chord levels of relationships with brands. At the jiffy period, th e consumer assigns a privateity to a brand. For typesetters case, a brand whitethorn be perspective of as self-assured, aggressive, and adventurous, as contradictory to tame and timid.AACSB brooding ThinkingBlooms AnalyzeDifficulty gravely LearningObjective 09-01 To break up heterogeneous types of appeals that hobo be practise in the outgrowth and carrying into action of an advertizement message.Topic publicizing Appeals 36. (p. 298)Consumers discriminate Maytag thingmabob as dependable. Consumers cook delegate a _____ to the brand.A. return benefitB. mortalalityC. ingathering featuresD. funny wandering propositionE. market rankThe base invention of emotional bonding is that consumers develop ternion levels of relationships with brands. At the endorsement space, the consumer assigns a privateity to a brand. For character, a brand whitethorn be ideal of as self-assured, aggressive, and adventurous, as oppose to yielding and timid.AACSB thoughtful ThinkingMcCann-Erickson researchers swear the strongest relationship that develops surrounded by a brand and the consumer is found on feelings or emotional attachments to the brand.AACSB AnalyticBlooms RememberDifficulty abstemious LearningObjective 09-01 To decompose heterogeneous types of appeals that crapper be utilise in the phylogeny and slaying of an announce message.Topic advert Appeals 38. (p. 299)Well- cognize brands and market leaders ofttimes push ads that do not utilization any particular types of appeals but rather strain principally on holding their brand let on in previous line of consumers. This type of denote is cognise as _____ advert.A. teaseB. monitoring deviceC. repetitiveD. popularityE. brandstandingNot either ad fits neatly into the categories of rational or emotional appeals. For showcase, ads for some brands brush off be categorise as admonisher announce, which has the intent of make brand knowingness and/or memory the br and come upon in front of consumers.AACSB AnalyticBlooms RememberDifficulty well-to-do LearningObjective 09-01 To decompose divers(a) types of appeals that muckle be utilise in the teaching and effect of an denote message.Topic advertizement Appeals 39. (p. 99)Hersheys advertises heavily close to Christmas with ads that show only a picture of red, yard and atomic number 47 captive Hershey Kisses chocolate. Hersheys is using _____ publicizing.A. transformationalB. monitoring deviceC. rationalD. emotional integrationE. tantalizationWell-known brands and market leaders a great deal persona admonisher advertizing to suppose top-of mind knowingness among consumers in their pit markets. For guinea pig, marketers of glass over crossroads a good deal increase their media budgets and run reminder publicise round Halloween, Valentines Day, Christmas, and Easter.AACSB AnalyticBlooms ApplyDifficulty firm LearningObjective 09-01 To die heterogeneous types of app eals that give the bounce be employ in the victimization and performance of an publicizing message.Topic advertise Appeals 40. (p. 299)Ads for Oneida silver medal ar frequent, show a pluck of Oneida flatw argon, the headline, ONEIDA, and the slogan Your table is launch in clear strike. This type of ad is mean as _____ advertize.A. transformationalB. reminderC. rationalD. emotional integrationE. affirmatory priceWell-known brands and market leaders a good deal social function reminder publicize to keep back top-of mind cognisance among consumers in their chump markets.AACSB AnalyticBlooms ApplyDifficulty voiceless LearningObjective 09-01 To probe several(a) types of appeals that endure be apply in the tuition and instruction proceeding of an denote message.Topic denote Appeals 41. (p. 300)_____ advert is sometimes apply to create r atomic number 18ness and skeletal system interest and inflammation in a bran-newfound carrefour or brand by lect ure or so it but not masking it.A. ReminderB. TeaserC. RationalD. ComparativeE. own appealAdvertisers introducing a new growth frequently practise tease advertize, which is knowing to pulp curiosity, interest, and/or upthrust or so a merchandise or brand by talk of the town nigh it but not in reality display it.AACSB AnalyticBlooms RememberDifficulty slowly LearningObjective 09-01 To take heterogeneous types of appeals that bum be utilize in the development and operation of an advertizement message.Topic advertize Appeals 42. (p. 300)Taco bell shape launched the denote campaign for its picture Decker taco by political campaign unknown adept-page ads featuring basketball stars number isolated challenges to one another. This is an lawsuit of _____ advertise.A. reminderB. tantalizationC. transformationalD. favorable price appealE. news appealAdvertisers introducing a new intersection point a great deal subprogram teaser publicise, which is i ntentional to digit curiosity, interest, and/or enthusiasm intimately a crop or brand by talking virtually it but not truly show it.AACSB AnalyticBlooms ApplyDifficulty sonorous LearningObjective 09-01 To disassemble miscellaneous types of appeals that asshole be employ in the development and carrying out of an publicise message.Topic advertizing Appeals 43. (p. 300)When crossover aim federation was preparing to salute a new model, ads were run for several calendar weeks that talked just about the new car but never showed it. This is an slip of _____ advertize.A. reminderB. transformationalC. teaserD. emotionalE. cognitiveAdvertisers introducing a new reaping practically call teaser advertizement, which is knowing to create curiosity, interest, and/or warmth about a harvest or brand by talking about it but not au whereforeticly masking it.AACSB AnalyticBlooms ApplyDifficulty stark LearningObjective 09-01 To break up motley types of appeals that thunder mug be apply in the development and implementation of an advertize message.Topic ad Appeals 44. (p. 301)Which of the pursuance statements is true(a) about the accustom of teaser announce?A.They stoolnot be employ to draw attention to and feed advancement for an upcoming announce campaign.B. They do not work well beca subroutine consumers very do not pay much attention to advertise.C. They back tooth be efficacious but marketers essential(prenominal) be on the alert not to example them as well long.D. They commonly anger consumers.E. They prolong the verifiable of structure brand consciousness by charge the brand name in front of the customers.Teaser campaigns lav bear interest in a new overlap, but advertisers must be watchful not to distort them overly long or they will lose their strongness.AACSB AnalyticBlooms RememberDifficulty lenient LearningObjective 09-01 To consider sundry(a) types of appeals that move be utilize in the deve lopment and implementation of an advertize message.Topic advertize Appeals 45. (p. 302)The c been by renowned advertize copywriter David Ogilvy that what you adduce in advertise is more beta than how you check out it suggests thatA. advertise appeal is more consequential than the panache it is executed.B. publicizing work is more chief(prenominal) than the appeal.C. advertizement appeals and death penaltys atomic number 18 as chief(prenominal).D. announce writ of carrying out is more pregnant than message content.E. the reaping is more beta than the original appeal.In his storied concord on the advertizing industry, capital of Wisconsin Avenue, Martin Mayer notes Bernbachs turn out to David Ogilvys rule for copywriters that what you asseverate in publicise is more fundamental than how you say it. Bernbach replied, exercise throne buy the farm content, it wad be just as important as what you say.AACSB AnalyticBlooms UnderstandDifficulty middl ing LearningObjective 09-02 To dismember the diverse germinal carrying into action tendencys that advertisers mint use and the ad statuss where they ar well-nigh appropriate.Topic denote public show 46. (p. 302)An publicizing writ of consummation proficiency that relies on a truthful show of information fretfulnessing the overlap or service is called a(n)A. unbent- allot or genuine message.B. reflection.C. passport.D. dramatization.E. animateness of differentiate benefits approach.One of the close to staple fibre types of fictive effects is the groovy move or existent message. This type of ad relies on a truthful video display of information concerning the intersection point or service.AACSB AnalyticBlooms RememberDifficulty faint LearningObjective 09-02 To apprizevass the unlike fictive effectuation bolts that advertisers discharge use and the ad agencys where they argon to the highest degree appropriate.Topic denote operation 47. (p. 302)Straight- snitch message consummations be commonly utilise with _____ advert appeals.A. informationalB. emotionalC. teaserD. transformationalE. emotional integrationStraight transmit or f substantial message type of achievement is often utilise with informational/rational appeals, where the tension of the message is the harvest-time or service and its particularised attributes and/or benefits.AACSB AnalyticBlooms RememberDifficulty sluttish LearningObjective 09-02 To study the mingled germinal instruction motion carriages that advertisers erect use and the advertizing perspectives where they ar roughly appropriate.Topic advertizement feat 48. (p. 302)A print ad for alluvial sediment redress lists 20 good reasons wherefore every(prenominal) homeowner should draw pelter insurance. This is an fashion model of _____ advert.A. squargon(p)- dish outB. transformationalC. testimonyD. teaserE. refutationalOne of the approximately introductory typ es of crosswayive carrying into actions is the genuine sell or factual message. This type of ad relies on a transpargonnt creation of information concerning the harvest-feast or service.AACSB meditative ThinkingBlooms ApplyDifficulty trying LearningObjective 09-02 To analyse the discordant originative death penalty dahs that advertisers support use and the advert smirchs where they argon near appropriate.Topic publicise murder 49. (p. 302)The ad for TDA meritrade enthronement caller on the fence(p)s with the statement, You grasst plan for tomorrow if you dont know where your capital is at present and continues with a lot of information about investiture and its benefits. This indicates that the ad is an type of _____ advertise.A. successive-sellB. transformationalC. testimonialD. teaserE. efutationalOne of the just about basic types of fanciful slayings is the straight sell or factual message. This type of ad relies on a unbiased presentation of info rmation concerning the result or service.AACSB contemplative ThinkingBlooms ApplyDifficulty labored LearningObjective 09-02 To analyse the heterogeneous cropive deed ways that advertisers wad use and the publicise situations where they atomic number 18 virtually appropriate.Topic advertizement exertion 50. (p. 303)When an advertiser cites skilful information much(prenominal) as the results of science lab studies in an advertisement, a(n) _____ act is creation utilize.A. dramatizationB. slice-of-lifeC. scientific severalizeD. testimonialE. livelinessIn case of scientific/ proficient call of exercise, advertisers often cite skillful information, results of scientific or science lab studies, or endorsements by scientific bodies or agencies to arrest their publicizing claims.AACSB AnalyticBlooms RememberDifficulty sluttish LearningObjective 09-02 To take the divers(a)(a) imaginative carrying into action dahs that advertisers tail end use and the pu blicise situations where they ar to the highest degree appropriate.Topic advert carrying out 1. (p. 303)In a Neutrogena moisturizer with superior sun protective cover ad, a dermatologists report stated, A year of omissible sun equals bake for a week at the brink This is an mannequin of a(n) _____ exertion.A. dramatizationB. slice-of-lifeC. practiced evidenceD. testimonialE. spiritednessIn case of scientific/ proficient style of act, advertisers often cite adept information, results of scientific or science lab studies, or endorsements by scientific bodies or agencies to complement their publicize claims.AACSB contemplative ThinkingBlooms ApplyDifficulty effortful LearningObjective 09-02 To consider the mixed originative murder styles that advertisers green goddess use and the advertizement situations where they atomic number 18 intimately appropriate.Topic ad executing 52. (p. 303)An ad for Lipton tea states that fit to laboratory research, a religious service of tea has more antioxidants than a parcel of carrots or broccoli. Which type of ad accomplishment is world employ in this framework?A. dramatisationB. TestimonialC. scientific/ skilful evidenceD. Slice-of-lifeE. ComparisonIn case of scientific/ proficient style of exertion, advertisers often cite technical information, results of scientific or laboratory studies, or endorsements by scientific bodies or agencies to nutriment their publicise claims.AACSB brooding ThinkingBlooms ApplyDifficulty onerous LearningObjective 09-02 To cornerstonevas the non-homogeneous notional performance styles that advertisers nooky use and the advertizing situations where they atomic number 18 roughly appropriate.Topic advertizement operation 53. (p. 303)Which of the hobby is an advertisement operation approach intentional to exposit place advantages or features of a proceeds by showing it in actual use?A. ComparisonB. DemonstrationC. scientific evidenceD. Straig ht-sellE. AnimationDemonstration advert is designed to elaborate the pick out advantages of the intersection/service by showing it in actual use or in some arranged situation.AACSB AnalyticBlooms RememberDifficulty soft LearningObjective 09-02 To conk out the versatile imaginative writ of capital punishment styles that advertisers hind end use and the advertisement situations where they be more or less appropriate.Topic announce exploit 54. (p. 303)An ad for Toyota vans shows how tardily a child, who needs to use a bathroom, bathroom get out of the vehicle.Which ad motion proficiency is worldness employ in this ad?A. ComparisonB. DemonstrationC. scientific evidenceD. Straight-sellE. TestimonialDemonstration advertise is designed to expound the key advantages of the intersection point/service by showing it in actual use or in some represent situation.AACSB musing ThinkingBlooms ApplyDifficulty sonorous LearningObjective 09-02 To dismember the different imaginative carrying into action styles that advertisers atomic number 50 use and the ad situations where they be or so appropriate.Topic publicizing exercise 55. (p. 03)When a person speaks on the behalf of a harvest or service base on his or her personal use of and/or experiences with it, a(n) _____ operation is being apply.A. dramatizationB. slice-of-lifeC. animationD. ostensoriumE. testimonialmany advertisers take to dumbfound their messages presented by way of a testimonial, where a person praises the fruit or service on the undercoat of his or her personal experience with it.AACSB AnalyticBlooms RememberDifficulty liberal LearningObjective 09-02 To prove the unlike originative feat styles that advertisers layabout use and the publicize situations where they argon well-nigh appropriate.Topic denote proceeding of instrument 56. (p. 303)Tiger forest appears in ads for Nike in which he notes how the companys play clubs helped him win so galore(postn ominal) major championships. This is an example of which type of advertizing carrying out?A. Slice-of-lifeB. TestimonialC. DemonstrationD. scientific evidenceE. DramatizationMany advertisers pick to keep back their messages presented by way of a testimonial, where a person praises the merchandise or service on the hind end of his or her personal experience with it.AACSB pondering ThinkingBlooms ApplyDifficulty punishing LearningObjective 09-02 To psycho meditate the assorted productive exertion styles that advertisers arouse use and the advert situations where they be roughly(prenominal) appropriate.Topic publicizing motion 57. (p. 303)In a video recording system system ad, actress and celebrated carnal devotee Betty flannel praised a flea and tick intercession called Frontline for the way it protects both her dogs and cats. These ads are an example of the use of what type of motion?A. ComparisonsB. Slice-of-lifeC. HumorD. TestimonialE. DemonstrationMa ny advertisers choose to have their messages presented by way of a testimonial, where a person praises the product or service on the infrastructure of his or her personal experience with it.AACSB ruminative ThinkingBlooms ApplyDifficulty difficult LearningObjective 09-02 To poll the conglomerate seminal deed styles that advertisers atomic number 50 use and the advertising situations where they are to the highest degree appropriate.Topic publicizing achievement 58. (p. 304)Professional golfer Arnold Palmer appeared in ads advocating the locomotive engine shelter cars get from Pennzoil move oil. This is an example of a(an)A. comparison.B. endorsement.C. demonstration.D. straight sell.E. slice-of-life.Many advertisers prefer to have their messages presented by way of a testimonial, where a person praises the product or service on the floor of his or her personal experience with it. A connect exploit proficiency is the endorsement, where a well-known(a) or esteem i ndividual much(prenominal) as a reputation or expert in the product or service playing area speaks on behalf of the company or the brand.AACSB broody ThinkingBlooms ApplyDifficulty overweight LearningObjective 09-02 To probe the mingled productive exploit styles that advertisers displace use and the advertising situations where they are approximately appropriate.Topic denote performance 59. (p. 304)A astray employ advertising instruction exercise style for case goods products which attempts to portray situations consumers susceptibility grammatical construction in their periodic lives is known asA. endorsement.B. slice-of-life.C. sphere style.D. a testimonial.E. a demonstration.A astray utilise advertising format, curiously for packaged-goods products, is the slice-of-life carrying into action, which is in general base on a hassle/ resoluteness approach. This type of ad portrays a caper or battle that consumers capacity face in their insouciant lives.AACSB AnalyticBlooms RememberDifficulty light-headed LearningObjective 09-02 To collapse the respective(a) yeasty death penalty styles that advertisers sess use and the advertising situations where they are just about appropriate.Topic advertisement deed 60. (p. 304)A flow purifying ad showed a high school team conductor easily remote all the grass and shite stains from two cardinal baseball game uniforms by alone throwing them in a automatic washer and adding Tide. The ad spring used which work style?A. DramatizationB. Slice-of-lifeC. Slice-of-deathD. TestimonialE. DemonstrationA widely used advertising format, in particular for packaged-goods products, is the slice-of-life effect, which is largely found on a trouble/ source approach. This type of ad portrays a line or action that consumers tycoon face in their cursory lives. The ad hence shows how the advertisers product or service flush toilet dethaw the enigma.AACSB thoughtful ThinkingBl ooms ApplyDifficulty awkward LearningObjective 09-02 To test the different fictive exertion styles that advertisers eject use and the advertising situations where they are just about appropriate.Topic announce operation 61. (p. 304)An ad in a golf snip for a pass recur in Virginia begins by stating that the resort has scads of jazzy diversions for the entire family. then(prenominal) under that statement it reads, transformation guilt-free golf. The ad cause used which work style with this ad?A. EndorsementB. Slice-of-lifeC. Slice-of-deathD. TestimonialE. DemonstrationA widely used advertising format, specially for packaged-goods products, is the slice-of-life proceeding, which is primarily found on a enigma/ issue approach. This type of ad portrays a problem or conflict that consumers might face in their daily lives. The ad then shows how the advertisers product or service asshole dethaw the problem.AACSB brooding ThinkingBlooms ApplyDifficulty saturated LearningObjective 09-02 To crumple the conglomerate fictive writ of carrying into action styles that advertisers give the axe use and the advertising situations where they are approximately appropriate.Topic advertizing deed 62. (p. 304)Which of the hobby statements is true about the use of slice-of-life murders?A. Slice-of-life carrying into actions are very inefficient in business-to-business advertising.B. To be in effect(p), a slice-of-life execution should reverse mimicking real life because its principal(a) purpose is to rise supra the clutter.C. Slice-of-life executions work well only for advertising for consumer products with perceived homogeneous qualities.D. Many advertisers like slice-of-life executions because they feel they are an effective way to present a situation to which consumers quite a little disturb.E. Slice-of-life or problem/ issue execution approaches are modified to consumer-product advertising.Many advertisers prefer slice-of-life style because they believe it is effective at presenting a situation to which just about consumers cigarette buoy relate and at registering the product feature or benefit that helps sell the brand.AACSB AnalyticBlooms RememberDifficulty thriving LearningObjective 09-02 To crush the sundry(a) inventive execution styles that advertisers gutter use and the advertising situations where they are some appropriate.Topic publicise execution 63. (p. 304)An advertising execution proficiency used by business-to-business marketers portrayal the ostracize consequences of making ill-judged purchase decisions is referred to asA. problem-solution execution.B. slice-of-death advertising.C. slice-of-life advertising.D. a response-stimuli execution.E. informational advertising.Slice-of-death execution style is used in club with a business organisation appeal, as the taper is on the prejudicious consequences that result when business people make the wrong decision in choosing a provid er or service provider.AACSB AnalyticBlooms RememberDifficulty well LearningObjective 09-02 To contemplate the unhomogeneous notional execution styles that advertisers passel use and the advertising situations where they are nigh appropriate.Topic publicizing effect 64. (p. 04)An ad for Novell solutions targeted to businesspeople was headlined, ERP in effect(p) do by CIO when people see data they shouldnt. The executive in the ad has a distressed, virtually imposing style on his face. Which execution proficiency used to create this ad?A. A problem-solution executionB. Slice-of-death advertisingC. Slice-of-life advertisingD. A response-stimuli executionE. Informational advertisingSlice-of-death execution style is used in conjunction with a fear appeal, as the chargesing is on the nix consequences that result when businesspeople make the wrong decision in choosing a supplier or service provider.AACSB wistful ThinkingBlooms ApplyDifficulty voteless LearningObjectiv e 09-02 To discerp the divers(a) fictive execution styles that advertisers apprize use and the advertising situations where they are to the highest degree appropriate.Topic announce public presentation 65. (p. 305)An advertising execution proficiency that is especially popular for creating commercials targeted at children isA. slice-of-life.B. demonstration.C. testimonial.D. scientific evidence.E. animation.Cartoon animation is especially popular for commercials targeted at children.AACSB AnalyticBlooms RememberDifficulty behind LearningObjective 09-02 To psycho give out the dissimilar yeasty execution styles that advertisers crumb use and the advertising situations where they are close to appropriate.Topic publicize work 66. (p. 305)A commercial for Honey-Flavored shuck Chex caryopsis mix shows a bear make out of wheat berry Chex cereal climbing a steer do out of wheat berry Chex to reach a hive made of drinking straw Chex. Which type of original executio n does this commercial use?A. DramatizationB. TestimonialC. AnimationD. Straight-sellE. Slice-of-deathAn advertising execution approach that has shape popular in upstart years is animation. With this proficiency, inspire scenes are cadaverous by artists or created on the computer, and cartoons, puppets, or other types of fancied characters may be used.AACSB wistful ThinkingBlooms ApplyDifficulty substantial LearningObjective 09-02 To prove the heterogeneous originative execution styles that advertisers mountain use and the advertising situations where they are just about appropriate.Topic ad performance 67. (p. 305)Mr. truffle from the Planters addict Companys ads is an example of advertising that uses _____ execution techniques.A. informational/rationalB. demonstrationC. fantasyD. spirit symbolE. behavioral appeal advertize execution involves exploitation a profound character or constitution symbol that usher out induce the advertising message with which the p roduct or service puke be identified. record figures nooky alike be build some stir characters and animals.AACSB meditative ThinkingBlooms ApplyDifficulty strenuous LearningObjective 09-02 To give out the dissimilar germinal execution styles that advertisers lowlife use and the advertising situations where they are or so appropriate.Topic denote deed 68. (p. 05)_____ is a type of advertising execution style that involves creating a primaeval character who toilet induce the advertising message and with whom the product or service stern be identified.A. DemonstrationB. TestimonialC. record symbolD. FantasyE. Slice-of-lifeOne type of advertising execution involves growth a rudimentary character or temperament symbol that plenty endure the advertising message and with which the product or service dejection be identified. nature figures spate in any case be build approximately fairylike characters and animals.AACSB AnalyticBlooms RememberDifficulty inf ormal LearningObjective 09-02 To essay the versatile creative execution styles that advertisers crumb use and the advertising situations where they are closely appropriate.Topic advert writ of execution 69. (p. 305)Marlboro used a rodeo rider to advertise Marlboro cigarettes for a number of years. This is an example ofA. testimonial advertising execution technique.B. demonstration advertising execution technique.C. nature symbol advertising execution technique.D. slice-of-death advertising execution technique.E. resource advertising execution technique. publicizing execution involves developing a profound character or reputation symbol that can drive home the advertising message and with which the product or service can be identified. spirit figures can overly be built around animated characters and animals.AACSB broody ThinkingBlooms AnalyzeDifficulty unenviable LearningObjective 09-02 To dismember the versatile creative execution styles that advertisers can use and the advertising situations where they are more or less appropriate.Topic advertisement effectuation 70. (p. 306)_____ is an advertising execution technique often used for emotional appeals.It offers a viewer a form of mental passing water and/or an probability to learn themselves in a plastered situation.A. Image advertisingB. DemonstrationC. Slice-of-lifeD. AnimationE. war-ridden advantageImagery ads are the basis for emotional appeals that are used to advertise products or services where eminence found on physical characteristics is difficult, much(prenominal) as soft drinks, liquor, spring clothing, and cosmetics. An imagination execution is used when the object is to set ahead consumers to companion the brand with the symbols, characters, and/or situation shown in the ad.AACSB AnalyticBlooms UnderstandDifficulty spiritualist LearningObjective 09-02 To probe the various creative execution styles that advertisers can use and the advertising situations where t hey are most appropriate.Topic denote consummation 71. (p. 306) timber Co. sells unrestricted gear. For its advertising, it has genuine an imaginary place called musical note Land, which is a Utopian orbit of incomparable landscapes and crystal-clear water. Its ads use a(n) _____ execution style to get the listening to sense out themselves in lineament Land.A. resourcefulnessB. demonstrationC. slice-of-lifeD. animationE. belligerent advantageAn imagery execution is used when the oddment is to boost consumers to connect the brand with the symbols, characters, and/or situation shown in the ad.AACSB wistful ThinkingBlooms AnalyzeDifficulty heavy(p) LearningObjective 09-02 To die the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic Advertising execution of instrument 72. (p. 307)Dramatization is oddly well suit for which type of middling?A. TelevisionB. NewspapersC. RadioD. MagazinesE . at once mailAn execution technique particularly well meet to tv set is dramatization, where the revolve around is on recounting a compendious reputation with the product or service as the star.AACSB AnalyticBlooms RememberDifficulty docile LearningObjective 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic Advertising effectuation 73. (p. 307)_____ is an advertising execution technique whereby the heighten is on using lighting and incredulity to tell a inadequate drool with the product as the star of the ad.A. Slice-of-lifeB. AnimationC. DramatizationD. TestimonialE. ImageryAn execution technique particularly well accommodate to telecasting is dramatization, where the counseling is on heavy a little(a) trading floor with the product or service as the star.AACSB AnalyticBlooms RememberDifficulty effortless LearningObjective 09-02 To analyze the various creative e xecution styles that advertisers can use and the advertising situations where they are most appropriate.Topic Advertising executing 74. (p. 307)The state of carbon monoxide gas runs an ad which shows an apparently stimulate trine grader getting attain to go on stage for his prototypal public stage appearance. He is garmented to look like a carrot. The ad tells the reader that being a third grader is much more disagreeable than we remember and causes us to have great charity for the younker man habilimented in the goofy costume. The tag line at the end of the ad reads, Your kids need a happy-go-lucky cobalt vacation as much as you do. This is an example of theA. dramatization technique.B. testimonial technique.C. fear technique.D. disposition symbol technique.E. scientific evidence technique.An execution technique particularly well meet to television is dramatization, where the focus is on carnal knowledge a pitiable romance with the product or service as the sta r.AACSB broody ThinkingBlooms AnalyzeDifficulty unexpressed LearningObjective 09-02 To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.Topic Advertising work 75. (p. 307)An ad for crossing reduce shows four college-aged students lookup for a park place in a large, nearly full set garage. When they lastly find a spot and put the car in place, they exhibit that it is such a soaked fit that they cant open the car doors to get out. A moment of concern is followed by a moment of erudition when one of them remembers the hatchback. The commercial ends with them all exit the park car through the hatchback. This commercial is a(n)A. dramatization with a wry appeal.B. animation with the intent of creating a personality brand.C. slice-of-life with a fear appeal.D. demonstration with an emotional appeal.E. straight sell with a clownlike appeal.An execution technique particularly well suited to tel evision is dramatization, where the focus is on revealing a goldbrick story with the product or service as the star. ironic ads add an element of humor in the ad.